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'A light threesome never hurt anyone,' says new Calvin Klein Jeans ad inspired by sexting

AFP Relaxnews

Last Updated: July 30, 2015, 10:24 IST

'A light threesome never hurt anyone,' says new Calvin Klein Jeans ad inspired by sexting

Calvin Klein Jeans's latest ad campaign intends to highlight the stark reality about the freedom of quasi-instantaneous online hookups.

"Hahah a light threesome never hurt anyone ☺ ☺ ☺" reads the text message illustration that accompanies a suggestive image of three young people as part of Calvin Klein Jeans's latest ad campaign, unveiled Wednesday.

It's what happens when the fashion brand's famously controversial "My Calvins" campaign - which shot Brooke Shields - meets the Millennial generation's sexting and Tinder.

"Our past campaigns have been more image-driven and this one was about starting a conversation through provocation," said Melisa Goldie, Calvin Klein Inc. chief marketing officer to Women's Wear Daily.

The campaign intends to highlight the stark reality about the freedom of quasi-instantaneous online hookups, said Goldie.

first published:July 30, 2015, 10:24 IST
last updated:July 30, 2015, 10:24 IST