New Delhi: boAt, one of the latest entrants into the audio-tech market, has launched its new portable Bluetooth speaker Rugged in India at Rs 2,919.
The Rugged is a wireless portable and splash-proof speaker that is claimed to deliver an amazing listening experience. This Bluetooth speaker has an 1800 mAh built-in power bank.
The new speaker is claimed to give a playback time of 12-15 hours. It is exclusively available on Amazon India through a strategic partnership with Imagine Marketing.
Aman Gupta, director, Imagine Marketing, said, "After the successful launch of boAt's Pint and Pitcher in India, we are confident as well as excited to launch Rugged with Amazon India. RUGGED, the high performance portable audio system fits into today's Gen X - lifestyle as well as gives you greater mobility and comfort with the technology, dynamic bass and more importantly an in-built power bank. Take it outside and add Ruggedness to your Lifestyle. Bring it home and add life to your home parties."