Take the pledge to vote

For a better tommorow#AajSawaroApnaKal
  • I agree to receive emails from News18

  • I promise to vote in this year's elections no matter what the odds are.
  • Please check above checkbox.

    SUBMIT

Thank you for
taking the pledge

But the job is not done yet!
Vote for the deserving candidate this year.

Check your mail to know more

Disclaimer:

Issued in public interest by HDFC Life. HDFC Life Insurance Company Limited (Formerly HDFC Standard Life Insurance Company Limited) (“HDFC Life”). CIN: L65110MH2000PLC128245, IRDAI Reg. No. 101 . The name/letters "HDFC" in the name/logo of the company belongs to Housing Development Finance Corporation Limited ("HDFC Limited") and is used by HDFC Life under an agreement entered into with HDFC Limited. ARN EU/04/19/13618
SPONSORED BY
Tech
Powered by cricketnext logo
»
1-min read

Apple iPhone X Lineup’s Trial Production to Begin in Chennai Soon

The move to assemble and produce the latest iPhones in India is expected to bring down prices significantly and increase Apple’s market share in India.

News18.com

Updated:April 2, 2019, 4:36 PM IST
facebookTwittergoogleskypewhatsapp
Apple iPhone X Lineup’s Trial Production to Begin in Chennai Soon
Apple iPhone XS and XS Max: The new iPhones, running the A12 Bionic processor are as much as is 15 percent faster than the excellent A11 Bionic.
Loading...
The latest Apple iPhones are seemingly close to being assembled in India, reveals a report by Bloomberg. Foxconn, which is Apple’s assembly and production partner for its latest iPhones, is reportedly set to commence trial production of iPhone X, iPhone XS, iPhone XS Max and iPhone XR in India, before starting full scale assembly of these devices in its assembly plant situated on the outskirts of Chennai.

Apple has been in talks with government officials in India for years now, having appealed unsuccessfully to gain some sort of concession from the heavy excise duties and stringent local sourcing norms. Having failed to do so, Apple has so far continued to import all of its latest iPhones to India, which in turn has led to incredibly high price tags, which are disproportionate with their prices abroad. For instance, the top of the line iPhone XS Max (512GB) is priced at Rs 1,44,900 in India. However, the same devices costs $1,499 (~Rs 1,00,000) in USA, showing an evident disparity in device pricing.

As a result of such astronomical pricing, Apple has failed to establish its market in India, and despite its brand’s weight, has been reduced to a minor player in the world’s most value conscious electronics market. Last year, while a total of 140 million smartphones were sold in India, Apple managed to sell only 1.7 million of them, accounting for a minuscule 1.2 percent of all devices sold.

The move to assemble iPhones locally will seemingly provide a significant pricing benefit to Apple, and allow them to reduce product prices by about 25 percent. It will relieve Apple of the 20 percent import excise on devices, and allow them to meet the target of 30 percent local sourcing norm established by the Indian government, in order to set up its own flagship stores in the country.

While assembly of the devices is set to begin soon, it will possibly be at least until end-2019, before we see the first of the India-assembled latest generation iPhones. Apple began production of the iPhone 7 in India today, slashing its MSRP down to Rs 39,990 in the country.
| Edited by: ---
Read full article
Loading...
Next Story
Next Story

Also Watch

facebookTwittergoogleskypewhatsapp
 
T&C Apply. ARN EU/04/19/13626
 

Live TV

Loading...
Countdown To Elections Results
  • 01 d
  • 12 h
  • 38 m
  • 09 s
To Assembly Elections 2018 Results