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Apple Might Launch Cheaper HomePod With Beats Branding

Apple could be working on a new smart speaker priced at US$199 under its Beats brand, according to a new report.

AFP Relaxnews

Updated:May 23, 2018, 12:27 PM IST
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Apple Might Launch Cheaper HomePod With Beats Branding
Apple Might Launch Cheaper HomePod With with Beats Branding (photo for representation, image: AFP Relaxnews)
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First, it was a cheaper HomePod, now it's said to be a Beats speaker costing $199, so which one is it? Possibly both. Apple could be working on a new smart speaker priced at US$199 under its Beats brand, according to a new report from Sina. Following a Chinese report, Loveios wrote: "According to Taiwan's supply chain source (Via Sina), Apple is in talk [sic] with MediaTek to launch a cheap version of its HomePod speakers to grab more market share. Statistics show that HomePod sold only 600,000 units in the first quarter of this year, which is a lot worse than Google and Amazon."

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That may not come as a huge surprise for anyone who remembers the headlines that followed the HomePod release back in February 2018. The smart speaker, priced at US$349 -- compared to the second-generation Amazon Echo at US$99 and the Google Home at US$129 -- left white ring marks on wooden surfaces, permanently damaging furniture. Since then rumours of a cheaper HomePod have been circulating. But will it be the Beats smart speaker that the Chinese media site reported on, or are there plans for two new models?

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9to5mac speculates that "An AirPlay 2-powered Beats speaker could very well be priced at US$199, but would likely not feature Siri directly in the speaker as that is a feature Apple would certainly like to keep attached to the 'HomePod' branding." If Makotakara and other blogs are right, Apple fans may not have to wait that long to find out what the Cupertino-based company has in store. Rumours suggest an unveiling later this year. And not just of one 'HomePod', the website suggests, but also a new MacBook, iPhone and iPad.

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