Take the pledge to vote

For a better tommorow#AajSawaroApnaKal
  • I agree to receive emails from News18

  • I promise to vote in this year's elections no matter what the odds are.
  • Please check above checkbox.

    SUBMIT

Thank you for
taking the pledge

Vote responsibly as each vote counts
and makes a diffrence

Disclaimer:

Issued in public interest by HDFC Life. HDFC Life Insurance Company Limited (Formerly HDFC Standard Life Insurance Company Limited) (“HDFC Life”). CIN: L65110MH2000PLC128245, IRDAI Reg. No. 101 . The name/letters "HDFC" in the name/logo of the company belongs to Housing Development Finance Corporation Limited ("HDFC Limited") and is used by HDFC Life under an agreement entered into with HDFC Limited. ARN EU/04/19/13618
Tech
News18 » Tech
1-min read

Asus Captures 40 Percent Share in Gaming Laptop Segment, to Open 4th ROG Store in Hyderabad

Currently, Asus has three ROG stores in Kolkata, Bengaluru and Bhubaneswar and next month it would open another one in Hyderabad. It is not only targeting metro cities but also targeting tier 2 and tier 3 cities to expand the base.

IANS

Updated:July 10, 2019, 1:38 PM IST
facebookTwitterskypewhatsapp
Asus Captures 40 Percent Share in Gaming Laptop Segment, to Open 4th ROG Store in Hyderabad
Representative Image.

Taiwanese electronics major Asus, which has 40 percent market share in the gaming laptop segment, is working towards expanding its offline footprint in India and would open its fourth Republic of Gamers (ROG) Store in Hyderabad next month, a top company executive said on Tuesday.

"Currently we have three ROG stores in metro cities such as Kolkata, Bengaluru and Bhubaneswar. Next month, we will open another one in Hyderabad. We are not only targeting metros but also targeting tier 2 and tier 3 cities to expand our base," Arnold Su, Business Development Manager, ASUS India told reporters.

"We will open three more stores in the country by the end of year. We also have our exclusive stores in the country. Essentially, we're expanding our channel coverage across the country," added Su.

The Asus ROG Store is a gaming brand store; the first two stores were inaugurated in Kolkata and Bhubaneswar in 2016.

The one in Bengaluru is spread over almost 800 square feet where gaming enthusiasts can get hands-on experience of latest technology and hardware without having to buy any of the devices.

Currently, the Taipei-headquartered company has 67 ASUS exclusive stores in India and is opening around seven such stores each month that also includes tier 2 and tier cities and towns, said Leon Yu, Regional Head India and South Asia, ASUS.

The electronics major is eyeing 50 percent market share in the gaming laptops segment in India while increasing its retail presence from 100 to 200 stores by the end of year.

The firm is also aiming to up its share in the consumer laptops division in the country from 11 percent to 15-20 percent by the end of the year. It is currently expanding budget-friendly laptop line-up with affordable models in the "Vivobook" category.

According to the company, distribution to customers is very important considering the demographic.

"It is not only the big cities... we are also delivering to small towns and we are looking to increase our reach points.. that's why we have partnered with Flipkart," added Yu.

Today, one in three gaming laptops in the country are sold on Flipkart, according to the e-commerce site.

"The gaming category has grown by over 10 times for us in past two years. The ASP of a gaming laptop is about two times the ASP of a normal laptop," said Adarsh K Menon, Vice President and Head-Private Labels, Electronics and Furniture, Flipkart.

Get the best of News18 delivered to your inbox - subscribe to News18 Daybreak. Follow News18.com on Twitter, Instagram, Facebook, Telegram, TikTok and on YouTube, and stay in the know with what's happening in the world around you – in real time.

Read full article
Next Story
Next Story

Also Watch

facebookTwitterskypewhatsapp

Live TV

Countdown To Elections Results
To Assembly Elections 2018 Results