Baba Ramdev's Patanjali Challenges WhatsApp With Own 'Kimbho' Messaging App
Baba Ramdev's Patanjali has now forayed into mobile applications and is directly competing with WhatsApp with this launch.
Baba Ramdev's 'Kimbho App' Disappears From Google Play Store (Image: Google Play Store)
Within a week of launching its SIM cards, Baba Ramdev's Patanjali has now launched a new instant messaging mobile application by the name of 'Kimbho'. As per reports from ANI, the new app by the Yoga guru's company aims to compete with WhatsApp as India's own messaging platform. The app has been made live on Wednesday and is now available to download from Google Play Store.
In a recent tweet, Patanjali's spokesperson SK Tijarawala mentioned that the 'Kimbho' app is now live as India's "Swadeshi" app and is available to download on Google Play Store. The tweet reads ""Now Bharat will speak. After launching SIM cards, Baba Ramdev has launched a new messaging app called Kimbho, to take on WhatsApp. Our own #SwadeshiMessagingplatform. Download it directly from Google Play store."
अब भारत बोलेगा.!सिम कार्ड के बाद बाबा रामदेव ने लॉन्च किया मैसेजिंग ऐप KIMBHO, व्हाट्सऐप को मिलेगी टक्कर..अपना #स्वदेशी मैसेजिंग प्लेटफार्म। गूगल प्ले स्टोर से सीधे डाउनलोड करें।@yogrishiramdev@Ach_Balkrishna@bst_official @ANI@ani_digital@PTI_Newshttps://t.co/IxTGyLhMbq— tijarawala sk (@tijarawala) May 30, 2018
Another tweet by the spokesperson mentions that the Sanskrit word "Kimbho" is used to ask how a person is, justifying the name of the app.
#किम्भो संस्कृत में हाल-चाल पूछने और खैर-खबर लेने के लिए आम संवाद में प्रयोग होता है जैसे हम बोलते हैं "किम्भो भैया" यानी..क्या हाल है भैया और क्या चल रहा है, क्या खबर है?अब भारत बोलेगा..किम्भोअब भारत पूछेगा ..किम्भो@narendramodi @yogrishiramdev @bst_official @Ach_Balkrishna https://t.co/6viDpigQHM— tijarawala sk (@tijarawala) May 30, 2018
As the Google Play Store description of the app reads, Kimbho is meant for "Private and Group chat with Free Phone and Video Calling." The app enables exchanging content in the form of "Text, Audio, Photos, Videos, Stickers, Quickies, Location, GIF, Doodle and more."
The app also allows its users to block unwanted conversations or users and is encrypted by AES for security, as per the description. Users can also personalize the app with their choice of wallpaper.
The instant messaging app by Patanjali comes just days after the launch of its own SIM cards in collaboration with Bharat Sanchar Nigam Limited (BSNL).
On Sunday, Baba Ramdev's Patanjali announced that it has tied up with Bharat Sanchar Nigam Ltd (BSNL) and entered the telecom sector with the launch of Swadeshi Samriddhi SIM cards.
According to reports, only Patanjali employees and office bearers will initially get the benefits of the SIM card.
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