New Delhi: BookMyShow, India's largest entertainment ticketing brand, has introduced MyCoupons - free discount vouchers that can be availed at popular restaurants and cafes that are in close proximity to the cinema you are visiting.
The offering is currently available only on www.bookmyshow.com in Mumbai and Pune and users have an option to choose coupons from a host of restaurants immediately after selecting their seats for a movie.
BookMyShow has already partnered with over 100 eateries in these cities including Subway, Cafe Coffee Day, Baskin-Robbins, Mad Over Donuts, KFC, and Pizza Hut to offer such discounts.
On introduction of MyCoupons, Marzdi Kalianiwala, vice president - business intelligence and marketing, BookMyShow said, "Usually a movie going experience is coupled with a meal either before or after the show, and this is where BookMyShow wants to add more value for customers and strengthen the overall proposition. Since we know where and when our customer consume the content, we can ensure relevant offers are targeted to users."
The company plans to extend this feature to its app as well as to other cities over the next few months.
(Disclosure: News18.com is owned by Network18 Media & Investments Ltd., which is a stakeholder in BookMyShow)