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Consumers Purchased More Apple Watches Than Traditional Swiss Watches in 2019

Apple Watch. (Image: Vishal Mathur/ News18.com)

Apple Watch. (Image: Vishal Mathur/ News18.com)

Swiss watchmakers, like Swatch and Tissot, are losing the smartwatch wars.

  • IANS
  • Last Updated: February 6, 2020, 4:54 PM IST
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Apple Watch outsold the entire Swiss watch industry by a huge margin in 2019. Apple Watch shipped 31 million units worldwide in 2019, compared with 21 million for all Swiss watch brands combined. According to Strategy Analytics a global, independent research and consulting firm, traditional Swiss watchmakers, like Swatch and Tissot, are losing the smartwatch wars. Apple Watch is delivering a better product through deeper retail channels and appealing to younger consumers who increasingly want digital wristwear.

"We estimate Apple Watch shipped 30.7 million units worldwide in 2019, growing a healthy 36 percent from 22.5 million in 2018. A blend of attractive design, user-friendly tech, and sticky apps makes the Apple Watch wildly popular in North America, Western Europe and Asia, Steven Waltzer, Senior Analyst at Strategy Analytics, said in a statement. The latest smartwatch from the Cupertino-based tech giant Apple Watch Series 5 is powered by watchOS 6 and comes with a new 'Always On' display feature. The latest smartwatch from Apple features top-of-the-line ECG and fall detection features, among other health benefits.

For added personal safety while traveling, users with cellular models of Apple Watch Series 5 can now complete international calls to emergency services, regardless of where the device was originally purchased or if the cellular plan has been activated. New location features, from a built-in compass to current elevation, help users better navigate their day. Apple Watch Series 5 is available in a wider range of materials, including aluminum, stainless steel, ceramic and an all-new titanium variant.


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Data Source: Ministry of Health and Family Welfare, India
Updated: April 06 (06:00 PM)
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World

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