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1-min read

Dell to Feature in Sony Pictures' Upcoming Release ‘Spider-Man: Homecoming’

Marvel fans and Dell’s consumers will see Peter Parker, the central character in Spider-Man: Homecoming, using the new Dell gaming machine.


Updated:June 21, 2017, 7:43 PM IST
Dell to Feature in Sony Pictures' Upcoming Release ‘Spider-Man: Homecoming’
Image: A still from Spiderman: Homecoming.
In line with Dell’s global integrated marketing campaign, Dell India today kick-started its integrated marketing campaign with Sony Pictures for the much awaited cinematic release, ‘Spider-Man: Homecoming,’ to be released in India on July 7. The broad popularity of the Spider-Man franchise shows the use of gaming technology by the characters in the upcoming film.

Marvel fans and Dell’s consumers will see Peter Parker, the central character in Spider-Man: Homecoming, using the new gaming machine, as the two team up in the cinematic adventure. The Dell Inspiron 15 7000 Gaming Laptop will appear in a scene as Peter Parker’s best friend, Ned, an avid gamer, connects his Inspiron 15 Gaming laptop to a Spider-Man suit chock-full of new technology, courtesy of Tony Stark. Stark’s friend and confidant, Happy Hogan, also uses the Dell XPS 13 2-in-1.

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Dell India, which recently launched its line-up of Dell Gaming System, will now be taking Spider-Man: Homecoming to consumers via a 360-degree campaign that includes cinema, print, and digital advertising in addition to OOH and retail amplification across Dell Exclusive Stores, large format and multi-brand outlets. The Dell and Spider-Man: Homecoming promotional ad featuring Dell Inspiron 15 7000 Gaming laptop – Dell’s latest device for gamers in India - will run across 45+ cinema screens in metro cities.

“Michael Dell founded Dell in his college dorm room – he’s exactly the kind of person that Peter Parker would look up to,” said Stephanie Cohen, Senior Vice President, Sony Pictures National Marketing Partnerships. “Our Peter is a STEM student, working on the cutting edge, with the inherent creativity and entrepreneurial spirit that drove Dell. That’s why we feel this collaboration is a natural fit and we’re thrilled to be teaming up with Dell.”

The Dell Inspiron 15 7000 Gaming laptop is the latest entrant to Dell’s Gaming portfolio. Consumers can purchase the CES 2017 and Computex 2017 product in retail and on www.dell.co.in, at a starting price of Rs 82,490.

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| Edited by: Sarthak Dogra
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