Digital Advertising Spend in India to Touch Rs 9,700 Crore by End-2017
The digital advertising spend was estimated to be around Rs 7,300 crore at the end of 2016, growing at a rate of 40 per cent over 2015.
Digital Advertising Spend in India to Touch Rs 9,700 Crore by End-2017 (photo for representation, image: Reuters Pictures)
Loading...
The digital advertising spend in India is expected to continue at a compound annual growth rate (CAGR) of 33 percent to touch Rs 9,700 crore by December 2017, a recent study said here on Monday. The digital advertising spend was estimated to be around Rs 7,300 crore at the end of 2016, growing at a rate of 40 per cent over 2015. The report - Digital Advertising in India - jointly done by Internet and Mobile Association of India (IAMAI) and IMRB Kantar said that the digital advertising spend is about 14 per cent of the total advertising spend in the country.
In terms of volume, e-commerce leads the digital advertising spends with around Rs 1,361 crore, followed by fast-moving consumer goods, consumer durables and banking, financial services and insurance (BFSI), it said. "However, a comparison of these verticals in terms of share of spends on traditional versus digital show that BFSI organisations incurred the highest share of digital advertising spends. Around 40 per cent of their overall advertising spend was on digital followed by e-commerce, telecom, and travel," the statement said.
In 2016, it is estimated that search ads (close to Rs 2,044 crore) constituted 28 per cent of the overall ad spends followed by video (close to Rs 1,387 crore) which contributes to around 19 per cent; mobile and social media (close to Rs 1,314 crore) each are at around 18 percent and display ads (close to Rs 1,168 crore) at 16 percent, the report said.
It added that spends on video ads have shown a significant increase and accounted for 19 per cent of the overall spends in digital advertising.
Watch: Tech And Auto Show – Episode 8
Catch the Biggest Newsmakers and the Biggest Newsbreaks on CNN-News18, your favourite English TV news channel. Keep watching CNN-News18 at just 50 Paise per Month. Contact your cable /DTH operator Now!
*Rental / capacity fee of Rs.130/- as charged by cable / DTH operator may apply. **GST extra.
In terms of volume, e-commerce leads the digital advertising spends with around Rs 1,361 crore, followed by fast-moving consumer goods, consumer durables and banking, financial services and insurance (BFSI), it said. "However, a comparison of these verticals in terms of share of spends on traditional versus digital show that BFSI organisations incurred the highest share of digital advertising spends. Around 40 per cent of their overall advertising spend was on digital followed by e-commerce, telecom, and travel," the statement said.
In 2016, it is estimated that search ads (close to Rs 2,044 crore) constituted 28 per cent of the overall ad spends followed by video (close to Rs 1,387 crore) which contributes to around 19 per cent; mobile and social media (close to Rs 1,314 crore) each are at around 18 percent and display ads (close to Rs 1,168 crore) at 16 percent, the report said.
It added that spends on video ads have shown a significant increase and accounted for 19 per cent of the overall spends in digital advertising.
Watch: Tech And Auto Show – Episode 8
Catch the Biggest Newsmakers and the Biggest Newsbreaks on CNN-News18, your favourite English TV news channel. Keep watching CNN-News18 at just 50 Paise per Month. Contact your cable /DTH operator Now!
*Rental / capacity fee of Rs.130/- as charged by cable / DTH operator may apply. **GST extra.
Loading...
Next Story Next Story
Also Watch
Also Watch
PUBG Mobile Zombie Mode Beta Gameplay
Thursday 14 February , 2019
New Ford Aspire Review: Better Value for Money Than Before
Wednesday 13 February , 2019
Review: HP Spectre x360
Wednesday 13 February , 2019
Long Term Review: Datsun Redi-GO 1.0-Litre AMT
Friday 01 February , 2019
Maruti Suzuki Wagon R First Drive Review: Bigger is Better

PUBG Mobile Zombie Mode Beta Gameplay

Thursday 14 February , 2019
New Ford Aspire Review: Better Value for Money Than Before

Wednesday 13 February , 2019
Review: HP Spectre x360

Wednesday 13 February , 2019
Long Term Review: Datsun Redi-GO 1.0-Litre AMT

Friday 01 February , 2019
Maruti Suzuki Wagon R First Drive Review: Bigger is Better
Live TV
Recommended For You
Dev Movie Review: This Senseless Romantic Run is Sure to Pull Karthi Down
Messi’s Young Fan From Afghanistan Appeals for Help After Threats from Taliban
Shortlisted 18 Players for World Cup and Their Workload Will be Monitored in IPL: Prasad
WhatsApp to Give You Option Before Being Added to Groups: Here is How to Use
You Can Buy a Porsche, But Not Common Sense: Boating School Trolls Man After Car Ends Up In Water
Photogallery
Loading...
Countdown To
Elections Results
- 12 h
- 38 m
- 09 s
To Assembly Elections 2018 Results