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Facebook News Feed is Set to Change

In a bid to improve the content on its platform, Facebook will now credit publishers if their video is watched for a minimum of three seconds.

IANS

Updated:January 28, 2017, 6:11 PM IST
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Facebook News Feed is Set to Change
In a bid to improve the content on its platform, Facebook will now credit publishers if their video is watched for a minimum of three seconds. (File Photo: Reuters)
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In a bid to improve the content on its platform, Facebook will now credit publishers if their video is watched for a minimum of three seconds and take down those which have minimum "views".

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The social media giant would now use a new algorithm that would determine the value of a video and it would rank that clip accordingly in a user's News Feed.

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"Today, we're announcing a change to the way we rank videos in News Feed to adjust the value we give to how much of a video is watched," Facebook said in a blog post on Saturday.

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One of the signals we look at is 'per cent completion' -- the per cent of each video you watch -- to help us understand which videos you enjoyed. If you watch most or all of a video, this tells us that you found the video to be compelling," the post added.

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This would tell Facebook how the communities consume videos, eventually empowering the company to avoid penalising longer videos.

The micro-blogging site said it "expects that most Pages will not see significant changes in distribution as a result of this update, longer videos that people spend time watching may see a slight increase in distribution on Facebook".

This may also trigger a dip for shorter videos in News Feed distribution.

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