Tech
Powered by cricketnext logo
»
1-min read

Facebook News Feed is Set to Change

In a bid to improve the content on its platform, Facebook will now credit publishers if their video is watched for a minimum of three seconds.

IANS

Updated:January 28, 2017, 6:11 PM IST
facebookTwittergoogleskypewhatsapp
Facebook News Feed is Set to Change
In a bid to improve the content on its platform, Facebook will now credit publishers if their video is watched for a minimum of three seconds. (File Photo: Reuters)
Loading...

In a bid to improve the content on its platform, Facebook will now credit publishers if their video is watched for a minimum of three seconds and take down those which have minimum "views".

Read more: Mark Zuckerberg, Facing Wave of Criticism, Stops Attempt to Force Hawaii Land Sale

The social media giant would now use a new algorithm that would determine the value of a video and it would rank that clip accordingly in a user's News Feed.

Read more: BlackBerry Dual SIM Budget Android Smartphone Surfaces

"Today, we're announcing a change to the way we rank videos in News Feed to adjust the value we give to how much of a video is watched," Facebook said in a blog post on Saturday.

Read more: Vodafone May Join Hands With Idea Cellular

One of the signals we look at is 'per cent completion' -- the per cent of each video you watch -- to help us understand which videos you enjoyed. If you watch most or all of a video, this tells us that you found the video to be compelling," the post added.

Read more: Vodafone May Join Hands With Idea Cellular

This would tell Facebook how the communities consume videos, eventually empowering the company to avoid penalising longer videos.

The micro-blogging site said it "expects that most Pages will not see significant changes in distribution as a result of this update, longer videos that people spend time watching may see a slight increase in distribution on Facebook".

This may also trigger a dip for shorter videos in News Feed distribution.



Catch the biggest newsmakers and the biggest newsbreaks on CNN-News18, the only news destination. Keep watching CNN-News18 at just 50 paise per month. Contact your cable/DTH operator now!

*Rental/capacity fee of Rs. 130/- as charged by cable/DTH operator may apply. **GST extra.
Read full article
Loading...
Next Story
Next Story

Also Watch

facebookTwittergoogleskypewhatsapp

Live TV

Loading...
Countdown To Elections Results
  • 01 d
  • 12 h
  • 38 m
  • 09 s
To Assembly Elections 2018 Results