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Facebook to Provide Ad Data for Independent Audit

The audit by media regulator Media Rating Council (MRC) will likely provide more clarity to advertisers.

Reuters

Updated:February 11, 2017, 11:20 AM IST
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Facebook to Provide Ad Data for Independent Audit
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Facebook Inc (FB.O) said it would provide information about ads displayed on its platform for an audit, months after the social network admitted to overstating key ad metrics.

The audit by media regulator Media Rating Council (MRC) will likely provide more clarity to advertisers.

Facebook said in September that a metric for average user time on videos was artificially inflated as it only counted videos viewed for over three seconds.

The company will provide data including exact time in milliseconds that an ad was displayed on Facebook and its photo-sharing app Instagram to the regulator.

Facebook also said that there would be additional options for buying video ads later this year.
(Get detailed and live results of each and every seat in the Lok Sabha elections and state Assembly elections in Andhra Pradesh, Odisha, Arunachal Pradesh and Sikkim to know which candidate/party is leading or trailing and to know who has won and who has lost and by what margin. Our one-of-its-kind Election Analytics Centre lets you don a psephologist’s hat and turn into an election expert. Know interesting facts and trivia about the elections and see our informative graphics. Elections = News18)
| Edited by: Krishna Sinha Chaudhury
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