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News18 » Tech
1-min read

Flipkart, Amazon, Other E-Commerce Players Focus on AI For Better Services

E-commerce players are upgrading their software and attempting to make online shopping a smoother and intelligent experience for their customers.


Updated:April 7, 2017, 2:05 PM IST
E-commerce, Artificial Intelligence, Customer engagement, Flipkart, Myntra, Fynd, Amazon
Representative Image. (Reuters)

In a quick shopping era of click, pay and collect; several e-commerce players are providing the advantage of smarter shopping through various additional offerings – thanks to the Artificial Intelligence revolution in e-commerce.

Having realised that it is crucial for e-tailers to be quick in picking up on things and confident in applying learned skills and knowledge, e-commerce players are upgrading their software and attempting to make online shopping a smoother and intelligent experience for their customers.

AI is helping e-commerce players in simplifying image search, automated meta-tag generation and real-time recommendation; and thus, making it possible for companies to engage with customers for a longer duration and grabbing their attention with more than what they came looking for.

Also read: Adidas Launches 3D Printed Sneakers in Partnership With Silicon Valley Startup

Adding to their benefit, AI is also helping e-tailers solve a host of problems including a natural understanding of language, language translation, question answering, product recommendations, product search and future trend forecasting through the vast repository of data they have collected over years of operation.

Right from Myntra to Fynd and Amazon to Flipkart, companies are investing heavily in AI software and pushing their boundaries to do more for their customers in terms of their offerings, customers support and customised services.

A number of AI focused companies like Locus, Staqu and Mad Street Den are supporting the players by helping them automate the manual tasks in e-commerce.

Also read: Facebook Launches Digital Assistant 'M' in the US

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| Edited by: Sarthak Dogra
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