Take the pledge to vote

For a better tommorow#AajSawaroApnaKal
  • I agree to receive emails from News18

  • I promise to vote in this year's elections no matter what the odds are.
  • Please check above checkbox.

    SUBMIT

Thank you for
taking the pledge

Vote responsibly as each vote counts
and makes a diffrence

Disclaimer:

Issued in public interest by HDFC Life. HDFC Life Insurance Company Limited (Formerly HDFC Standard Life Insurance Company Limited) (“HDFC Life”). CIN: L65110MH2000PLC128245, IRDAI Reg. No. 101 . The name/letters "HDFC" in the name/logo of the company belongs to Housing Development Finance Corporation Limited ("HDFC Limited") and is used by HDFC Life under an agreement entered into with HDFC Limited. ARN EU/04/19/13618
Tech
News18 » Tech
1-min read

Google Announces First Price Auction Method For 'Ad Manager'

Launched in June 2018, "Ad Manager" worked on second price auction method until now wherein the highest bidder bought the product for the second-highest bid rather than on his own highest.

IANS

Updated:March 7, 2019, 4:25 PM IST
facebookTwitterskypewhatsapp
Google Announces First Price Auction Method For 'Ad Manager'
Launched in June 2018, "Ad Manager" worked on second price auction method until now wherein the highest bidder bought the product for the second-highest bid rather than on his own highest.
Loading...

In a bid to create a fair and transparent market for its partners, Google is incorporating the first price auction method on its online advertisement service brand "Ad Manager", specifically concerning ad sales for display and video inventory products. Launched in June 2018, "Ad Manager" worked on second price auction method until now wherein the highest bidder bought the product for the second-highest bid rather than on his own highest.

"With this change, the buyer that wins the auction pays the price they bid. By simplifying our auction in 'Ad Manager', we can help make it easier for publishers and app developers to manage and get fair value for their inventory," Sam Cox, Group Product Manager, Ad Manager, Google wrote in a blog-post on Wednesday. Given that both buyers and sellers would need time to alter their strategies, the transition would require time, and the company has, hence, decided to wait for a few months before starting to test the change.

"During this time, publishers and app developers will need to rethink how they use price floors, and technology partners will need to adjust how they bid for the 'Ad Manager Inventory'," Cox said. The change, however, would not impact auctions for ads on Google Search, AdSense for Search, YouTube and other Google properties.

Get the best of News18 delivered to your inbox - subscribe to News18 Daybreak. Follow News18.com on Twitter, Instagram, Facebook, Telegram, TikTok and on YouTube, and stay in the know with what's happening in the world around you – in real time.

| Edited by: ---
Read full article
Loading...
Next Story
Next Story

Also Watch

facebookTwitterskypewhatsapp

Live TV

Countdown To Elections Results
To Assembly Elections 2018 Results