With the premium Android handset market shrinking in India, majority of Android flagships are priced competitively in the mid-range segment. While brands like LG, HTC and Sony among others is still trying to capture the sweet spot in the premium segment with their flagship offerings, a quick glance reveals that Samsung is the only brand that has been successful with flagship smartphones priced above Rs 50,000.
Also, for someone eager to invest that much money in a new smartphone, Apple’s iPhones automatically grabs attention.
The competitive affordable smartphone market has bluntly forced consumers into questions the worth of highly priced Android handset.
So, if your budget is around Rs 60,000, should you consider the Google Pixel or opt for the latest iPhone 7?
Android smartphones have always boasted about more hardware than what iPhones traditionally offer. Surprisingly, the Google Pixel has dared to differ. Instead of hardware, Google is showcasing the pure Android experience with Google Assistant in its Pixel smartphones. The keyword over here is the focus on the overall experience and not just hardware. Something Apple has been doing always.
For Rs 57,000, the Google Pixel (32GB) offers hardware specifications similar to the OnePlus 3 or Huawei Honor 8. The Google Pixel definitely doesn’t come with a specification sheet that will make people flaunt after paying a minimum Rs 57,000. Also, the Pixel is made by HTC. Consumers will have to approach HTC for after-sales service.
So, how is the new Google Pixel different from other Android smartphones? On paper, the deal is not appealing enough. However, here is what Pixel owners will get that other Android users will not.
Google Assistant: The Pixel is the first Android smartphone to come with the latest version of Android Nougat and built-in Goolge Assistant. It is similar to Siri and you can talk to Google to get your day-to-day activities done. However, we are not sure whether Google will keep its Assistant exclusive to Pixel phones only given that it is already available on its Allo chat app and developers have already found easy fixes to get it on any Android Nougat phone.
Unlimited Google Photos backup: If you are using Google Photos to save images then it is good news for you. Pixel and Pixel XL will offer unlimited storage for your photos and videos in original quality on Google Photos.
Pixel Launcher: Like any other launchers, the Pixel launcher is also a cosmetic feature that will remain exclusive to Pixel phones for now.
24x7 Chat Support: If you face any problems with your new Pixel smartphone, you can contact customer support via chat anytime.
The price race with Apple
For most consumers in India, the iPhone continues to attract an unmatched aspirational value. On the other hand, the crowded Android marketplace strives hard to differ.
While the Apple iPhone 7 can be seen as just an upgrade from the older iPhone 6s, for new iPhone users the value seems to be overpowering. So, what’s new in the iPhone 7?
IP 67 Water-resistant.
No 3.5mm headphone jack- Free adapter included, but you can’t listen to music while charging.
12MP f/1.8 rear camera with OIS- The camera is same, but iPhone 7 clicks brighter images under low light.
Force Touch Home button- Looks same but it doesn’t feel like a mechanical button. Also, you can’t use it while wearing gloves.
If you are looking ahead to consider the older iPhone 6s, read the comparison- iPhone 7 vs iPhone 6s.
At a starting price of Rs 57,000, the Google Pixel phones are only meant as an alternative to people looking to buy an iPhone 7.
But going by the consumer mindset in India, considering all exclusivity Google has to offer in its Pixel phones, it might not enough to influence buyers who have got the iPhone 7 on their mind.