Huawei’s e-brand for digital natives, Honor has emerged as one of the fastest growing smartphone brands in India. With recent products like Honor 7X, Honor View 10, Honor 9 Lite; Honor has shown momentum and growth in the India market. Huawei witnessed an overall growth of 165% in CY 2017 as per Counterpoint, Q4 2017 report. While Huawei focused on wearable devices, it was Honor that played an instrumental role in brand building. The recently launched Honor 7X was pivotal in the growth of the brand towards Q4, 2017.
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Further, the launch of Honor View 10 and Honor 9 Lite has paved the way for greater recognition of the brand in India, thereby, reinforcing its global positioning. According to the company the Honor 9 Lite has been a sold out all four times on Flipkart making it one of the most popular Honor smartphones to date.
“Honor alone registered an unprecedented growth of 300% owing to successful smartphone launches in Q4. Products like Honor 9 Lite, Honor 7X, Honor 8 Pro, Honor 9i, have redefined the magic of dual camera photography whereas a product like Honor View 10 has been integral in delivering the true AI experience available in a smartphone. We are proud of our strong growth and will continue to focus on superior quality devices for our Indian consumers. ” said P Sanjeev, Vice-President, Sales, Huawei Consumer Business Group.
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Honor is the first smartphone brand in India to introduce Artificial Intelligence (AI) driven smartphone, Honor View 10 at a very pocket-friendly cost of Rs 29,999. The latest offerings from Honor, Honor 9 Lite and Honor 7X have reshaped the budget smartphone category in the Indian smartphone market, owing to competitive hardware and software features, and have been termed as best budget smartphones by media critics. Huawei is known for its excellent R&D, brings out the best innovations in every offering. Honor has been on a high success streak in 2017 with in-house premium technology and constant innovations with their products.
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