International Women's Day 2019: Truecaller Launches Campaign to Raise Awareness Against Phone-Based Harassment
On International Women’s Day, Truecaller has launched its #ItsNotOK campaign against women harassment.
International Women's Day 2019: Truecaller Launches Campaign to Raise Awareness Against Phone-Based Harassment (Representative Image. Image: Reuters)
Truecaller has launched a nationwide campaign to raise awareness against phone-based harassment faced by women - #ItsNotOkay, to challenge the current status quo of normalizing harassment calls and SMS to women.
About 52 percent women in India receive calls or SMSes with sexual content once a week, while 45 percent of them receive unsolicited videos and pictures with inappropriate and sexual content. The figures were higher in 2018 with 78 percent of women were receiving this type of content, and 82 percent receiving unsolicited videos and pictures.
Lindsey LaMont, Global Brand Manager, Truecaller, said in a statement, “Sexual harassment through messages and calls is a worldwide issue that has not been addressed. Our campaign is to bring awareness around the issue, to encourage discussion, and to make a societal impact that this behaviour is not okay.”
Get the best of News18 delivered to your inbox - subscribe to News18 Daybreak. Follow News18.com on Twitter, Instagram, Facebook, Telegram, TikTok and on YouTube, and stay in the know with what's happening in the world around you – in real time.
Recommended For You
- Do Not Worry, Your Mi TV Will Get Netflix And Amazon Prime Video Apps This Year
- Huge Hairball Surgically Removed from Teenager’s Stomach By Ludhiana Doctors
- After Amitabh Bachchan, Akshay Kumar Accused of Supporting Aarey Forest Destruction
- Hours After Decomposed Body Found at Nagarjuna's Telangana Farmhouse, Police Hint at Case of Suicide
- Taylor Swift Weighs in on Game of Thrones Finale and Daenerys Targaryen's Fate