The Internet peak traffic saw 40 percent rise in March in India and there was a significant spike in downloads and uploads per user, owing to the high volume of work and streaming content across all major cities including tier II markets, says a new report. While the average downloads increased by 66 percent per user per month, the average uploads surged at 37 percent per user per month, according to ‘State of Internet Traffic Trend' report by ACT Fibernet, one of India's largest wired Internet Service Provider.
The data is based on overall traffic data measured from February-April 2020 from 19 cities. One of the most interesting revelations was that on a particular day in March, 98.7 percent of the entire ACT Fibernet subscriber base was concurrently online. "In the last two months, we have seen a significant shift in data consumption across cities as people moved to work from home, spending more time streaming content, indulging in online gaming, taking online classes/course, video conferencing etc," said Bala Malladi, CEO, Atria Convergence Technologies Ltd.
While there has been an overall surge of 55 percent in streaming traffic, there was no significant difference between weekday and weekend streaming and/or traffic now. There was an overall traffic increase by 73 percent on weekdays and 65 percent increase on weekends, said the report.
India now has 504 million active Internet users, out of which about 14 percent are in the age bracket of 5-11 years, according to a new report from the Internet and Mobile Association of India (IAMAI). Based on data from the Indian Readership Survey (IRS) 2019, the research also found that nearly 70 percent of the active Internet population in India is daily users. The time spent on the Internet continues to be higher in urban India compared to rural India.