Indian smartphone maker Lava Mobiles has entered the Egyptian market following a joint venture with Easy Group and will start selling its devices in the country.
The partnership between the Easy Group and Lava is expected to boost exports and manufacturing opportunities in Egypt. As part of the collaboration, Lava will make its products including feature phones, smartphones, tablets and accessories available in the country.
The joint venture will set up its end-to-end business operations in Egypt, headquartered in Cairo. The partnership will enable Lava to export its products to from India to Egypt while Easy Group will provide necessary support to promote and distribute products in the country.
Lava will further explore opportunities to set manufacturing facilities and assembly units in Egypt which will help the company in exporting products to the North African region.