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LeEco to Exit India, 2 Top Executives Call it Quits

LeEco forayed into India in January 2016 with a range of smartphones that gave a stiff competition to Xiaomi’s business model.

News18.com

Updated:March 3, 2017, 3:40 PM IST
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LeEco to Exit India, 2 Top Executives Call it Quits
LeEco forayed into India in January 2016 with a range of smartphones that gave a stiff competition to Xiaomi’s business model. (Image: Reuters)

Months after Chinese billionaire Jia Yueting said that his company LeEco was reeling under cash crunch, 85 per cent Indian employees were fired, said a report. Two top-level executives at LeEco - Atul Jain and Debashish Ghosh have resigned from their posts.

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The Chinese conglomerate might end their India operations, less than an year-and-a-half after it entered the country.

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Yueting had reportedly written a letter to LeEco employees in November apprising them of the cash crisis.

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Debashish Ghosh - LeEco's CEO for internet applications, content and services and Atul Jain - CEO for smart electronics business called it quits now, and the company has confirmed their exit.

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LeEco forayed into India in January 2016 with a range of smartphones that gave a stiff competition to Xiaomi’s business model for success in the country. LeEco Le 1s handset, which sports a 5.5-inch display and 3GB of RAM, created buzz in the market. The smartphone was strategically priced at Rs 10,999 ($165) only.

Later, LeEco launched a pool of smart TVs in India, beating several other Chinese companies that included Xiaomi.

With advertising budget at a hefty Rs 80-crore per month, the company which outpaced Xiaomi, Oppo and Vivo, had exited sales through offline retail stores in December.

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