Max Bupa Health Insurance has announced an exclusive three-way tie-up with GOQi, a fitness technology player offering an integrated wellness ecosystem in India, and Swiss Re, a global reinsurer, to provide health and wellness offerings.
The alliance combines a health insurer and a digital Health and Wellness expert to provide holistic Health and Wellness offerings to the digital customer.
Max Bupa proposes to offer its consumers ready access to GOQii’s personalised wellness engine which is equipped with solutions such as health coaching and health management tools. Swiss Re will provide technical assistance to Max Bupa in creating relevant products and expertise to create risk assessment models for future.
Max Bupa and GOQii will introduce health insurance solutions that will enable customers to secure their health and encourage them to lead healthier lives, subject to relevant regulatory approvals.
Max Bupa has a focus on utilising technology to deliver service experience to its customers. With this initiative, Max Bupa aims to penetrate into newer customer segments and boost new business growth.Also read: Sulekha, Truecaller Tie-up to Reinforce 'Zero-Spam' Assurance