Take the pledge to vote

For a better tommorow#AajSawaroApnaKal
  • I agree to receive emails from News18

  • I promise to vote in this year's elections no matter what the odds are.
  • Please check above checkbox.

    SUBMIT

Thank you for
taking the pledge

Vote responsibly as each vote counts
and makes a diffrence

Disclaimer:

Issued in public interest by HDFC Life. HDFC Life Insurance Company Limited (Formerly HDFC Standard Life Insurance Company Limited) (“HDFC Life”). CIN: L65110MH2000PLC128245, IRDAI Reg. No. 101 . The name/letters "HDFC" in the name/logo of the company belongs to Housing Development Finance Corporation Limited ("HDFC Limited") and is used by HDFC Life under an agreement entered into with HDFC Limited. ARN EU/04/19/13618
Tech
News18 » Tech
1-min read

Micromax Appoints Anil Kapoor as Brand Ambassador

Anil is proud to associate with the brand, which he feels is a "game changer" in its space.

IANS

Updated:April 12, 2017, 2:08 PM IST
facebookTwitterskypewhatsapp
Micromax Appoints Anil Kapoor as Brand Ambassador
Representative Image. (Photo: Twitter/Anil Kapoor's Official Twitter handle.)
Loading...

Bollywood actor-producer Anil Kapoor has been roped in to endorse consumer electronics company Micromax Informatics to bolster its footprint.

Anil is proud to associate with the brand, which he feels is a "game changer" in its space.

"I am looking forward to having an amazing association with Micromax for the category," the actor said in a statement.

The 'jhakaas' actor has been chosen for his "rare blend of talent, versatility and class", said Rajesh Agarwal, Co-Founder, Micromax Informatics.

Also read: Gionee Claims Record Rs 150 Crore Pre-Orders For Gionee A1

The brand's Chief Marketing Officer Shubhajit Sen said that since the fan following of Anil -- "a perfect confluence of style and individuality" -- cuts across age brackets, nationally and internationally, his association will help strengthen the connect with consumers across demographics.

With a view to capture double-digit market share in both air conditioner and television segment, Micromax has invested close to Rs 200 crore in building channel and infrastructure capabilities and has a vision to be a complete consumer electronics brand in the next three years.

Consumer electronics currently contributes about 10 per cent to the overall Micromax revenue. The company expects the consumer durables vertical to contribute up to 25 percent of its revenues by the end of 2019.

Also read: Facebook Close to Deal on Sharing WhatsApp Data With EU Regulators

Get the best of News18 delivered to your inbox - subscribe to News18 Daybreak. Follow News18.com on Twitter, Instagram, Facebook, TikTok and on YouTube, and stay in the know with what's happening in the world around you – in real time.

Subscribe to Moneycontrol Pro and gain access to curated markets data, trading recommendations, equity analysis, investment ideas, insights from market gurus and much more. Get Moneycontrol PRO for 1 year at price of 3 months. Use code FREEDOM.

| Edited by: Sarthak Dogra
Read full article
Loading...
Next Story
Next Story

Also Watch

facebookTwitterskypewhatsapp

Live TV

Loading...
Countdown To Elections Results
To Assembly Elections 2018 Results