Take the pledge to vote

For a better tommorow#AajSawaroApnaKal
  • I agree to receive emails from News18

  • I promise to vote in this year's elections no matter what the odds are.
  • Please check above checkbox.

    SUBMIT

Thank you for
taking the pledge

Vote responsibly as each vote counts
and makes a diffrence

Disclaimer:

Issued in public interest by HDFC Life. HDFC Life Insurance Company Limited (Formerly HDFC Standard Life Insurance Company Limited) (“HDFC Life”). CIN: L65110MH2000PLC128245, IRDAI Reg. No. 101 . The name/letters "HDFC" in the name/logo of the company belongs to Housing Development Finance Corporation Limited ("HDFC Limited") and is used by HDFC Life under an agreement entered into with HDFC Limited. ARN EU/04/19/13618
Tech
»
2-min read

Modi 2.0: TikTok Instrumental Among India's Young Voters, Claims Report

Prior to the elections, candid videos showing PM Narendra Modi in varying lights of banter have seemingly had a significant impact among the country's young voters.

IANS

Updated:May 25, 2019, 2:52 PM IST
facebookTwitterskypewhatsapp
Modi 2.0: TikTok Instrumental Among India's Young Voters, Claims Report
Prior to the elections, candid videos showing PM Narendra Modi in varying lights of banter have seemingly had a significant impact among the country's young voters.
Loading...

Nearly 1.5 crore young "digital natives", most of whom cast their votes for the first time, chose to vote for Narendra Modi as India's next prime minister and Chinese short video-sharing app TikTok played a great role in creating a "Modi wave" among them.

While the seasoned members of the Bharatiya Janata Party (BJP) were busy charting out strategies and organising rallies, the younger, tech-savvy karyakartas took charge of expanding Modi's digital presence across platforms including Facebook, Instagram, Twitter -- and TikTok. TikTok, which claims to have over 120 million monthly active users in India, played a crucial part in circulating dialogues, speeches and candid reactions from Modi on smartphones across the length and breadth of the country.

"One day, my Instagram was flooded with TikTok videos showing Congress President Rahul Gandhi and Modi sharing hugs and winks during a Parliament session with 'Aankh maare, ladka aankh maare' song playing in the background. It will always be one of my favourites this election season," Riya Kalwani, content writer from Mumbai told IANS. "Seriously, whoever took the time and energy to make these videos, hats off to them," she added.

The app-struck young voters took to the platform to record themselves, shouting the famous "Mitro" and "Iss baar fir Modi sarkar" videos, hash-tagged them with social media trends and shared those. After Modi prefixed the word "Chowkidar" before his name on Twitter, TikTokers went berserk. Not just individuals but families recorded themselves imitating Modi's "Aap aashvast rahiye, aapka ye chowkidar, poori tarah chowkanna hai" dialogue along with videos on the "Mein bhi chowkidar hu" songs.

"So many people did TikTok videos on 'Zyada se zyada ye mera kya kar lenge? Aree hum toh fakeer aadmi hai, jhola leke chal padenge' dialogue. It was everywhere. There was also this one where people have dubbed Modi discussing popular daily soap 'Ye rishta kya kehlata hai.' Just hilarious," said Deepika Tiwari, a media student.

Another TikTok video that trended showed a TV screen recording of Modi speaking in a session with a paper in hand and his supporters banging the table behind him in agreement along with a famous dialogue from Bollywood movie "Munna Bhai MBBS": 'Sir, bahar casualty mei koi marrne ki halat pe raha, toh usko form bharna zaroori hai kya?"

In addition to Hindi, several TikTok videos were shared in other regional languages including Bhojpuri, Rajasthani, Gujarati and Bengali. In an interview with Bollywood star Akshay Kumar, Modi said that he enjoys memes on the Internet. The clip became a sensational TikTok topic that floated on social media platforms for quite a while.

| Edited by: ---
Read full article
Loading...
Next Story
Next Story

Also Watch

facebookTwitterskypewhatsapp
 
 

Live TV

Loading...
Countdown To Elections Results
  • 01 d
  • 12 h
  • 38 m
  • 09 s
To Assembly Elections 2018 Results