Take the pledge to vote

For a better tommorow#AajSawaroApnaKal
  • I agree to receive emails from News18

  • I promise to vote in this year's elections no matter what the odds are.
  • Please check above checkbox.


Thank you for
taking the pledge

Vote responsibly as each vote counts
and makes a diffrence


Issued in public interest by HDFC Life. HDFC Life Insurance Company Limited (Formerly HDFC Standard Life Insurance Company Limited) (“HDFC Life”). CIN: L65110MH2000PLC128245, IRDAI Reg. No. 101 . The name/letters "HDFC" in the name/logo of the company belongs to Housing Development Finance Corporation Limited ("HDFC Limited") and is used by HDFC Life under an agreement entered into with HDFC Limited. ARN EU/04/19/13618
1-min read

Money-Minded People Spend More Time on Facebook Says a Study

Materialistic people see and treat their Facebook friends as "digital objects," said the study published in the journal Heliyon.


Updated:November 21, 2017, 5:49 PM IST
Money-Minded People Spend More Time on Facebook Says a Study
Facebook's Rise in Revenues Despite Privacy Scandal (photo for representation)

Materialistic people are likely to have significantly more friends than people who are less interested in possessions and they are also likely to use social media more frequently and intensely, says a study. Materialistic people see and treat their Facebook friends as "digital objects," said the study published in the journal Heliyon. The study revealed that materialistic people use Facebook to both achieve their goals and feel good.

News18.com Presents Tech and Auto Awards 2017 | Selfie Smartphone of the Year: Nokia 8 or Oppo F3 Plus? Vote And Win

"Materialistic people use Facebook more frequently because they tend to objectify their Facebook friends - they acquire Facebook friends to increase their possession," said lead author Phillip Ozimek from Ruhr-University Bochum in Germany. Materialists also have a greater need to compare themselves with others on Facebook, the study said. "Facebook provides the perfect platform for social comparisons, with millions of profiles and information about people. And it's free - materialists love tools that do not cost money," Ozimek added.

India's 1st Tech And Auto Show Awards 2017 | Vote And Win a Smartphone

For the study, the researchers first conducted an online questionnaire with 242 Facebook users. The results suggested that the link between materialism and Facebook activity can be partly explained by materialists displaying a stronger social comparison orientation, having more Facebook friends, and objectifying and instrumentalising their friends more intensely. The authors replicated the approach with a separate sample of 289 Facebook users and they reached the same conclusions.

The researchers explained that for materialists, Facebook is a tool to learn how far away they are from their goal to become wealthy. "Social media platforms are not that different from other activities in life - they are functional tools for people who want to attain goals in life, and some might have negative consequences for them or society," Ozimek explained. "We found that materialists instrumentalise their friends, but they also attain their goal to compare themselves to others," Ozimek added.

Don't Miss: Apple iPhone X Review | Should You Pay Rs 1,02,000 For It?


Get the best of News18 delivered to your inbox - subscribe to News18 Daybreak. Follow News18.com on Twitter, Instagram, Facebook, TikTok and on YouTube, and stay in the know with what's happening in the world around you – in real time.

Subscribe to Moneycontrol Pro and gain access to curated markets data, trading recommendations, equity analysis, investment ideas, insights from market gurus and much more. Get Moneycontrol PRO for 1 year at price of 3 months. Use code FREEDOM.

| Edited by: ---
Read full article
Next Story
Next Story

Also Watch


Live TV

Countdown To Elections Results
To Assembly Elections 2018 Results