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New Apple iPhone X 'Unleash' Advert Targets Gamers

Apple introduced its A11 Bionic chip back in 2017, through its iPhone X and iPhone 8 series phones, and it's the higher tier X that is now being pushed through a July 2018 video spot.

AFP Relaxnews

Updated:July 27, 2018, 3:28 PM IST
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New Apple iPhone X 'Unleash' Advert Targets Gamers
New Apple iPhone X 'Unleash' Advert Targets Gamers (image: News18.com)
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Apple's latest iPhone X spot focuses on mobile gaming with 5-on-5 team game "Vainglory" as its specimen of A11-powered multitasking. Apple introduced its A11 Bionic chip back in 2017, through its iPhone X and iPhone 8 series phones, and it's the higher tier X that is now being pushed through a July 2018 video spot. Walking through a glistening metropolis and then a tucked-away temple, its lead, a young man concentrating on the phone in his hands, navigates Beijing city streets -- and an intense round of livestreamed multiplayer gaming -- fully immersed in a CGI battle against all manner of beasts.



All without nudging, bumping or obstructing anyone around him. Impressive. Games drive over 75% of the iOS App Store's revenue despite making up 31% of its downloads, according to a May 2018 ten-year review of the digital storefront by analytics firm App Annie, so it makes sense that Apple is pushing its high-performance, higher-priced iPhone X to that segment of its user base.

The US-based company is yet to reveal the 2018 iteration of its annually refreshed hardware line, but usually does so mid-September ahead of a worldwide rollout over the following weeks and months.

(Get detailed and live results of each and every seat of the state Assemblies in Madhya Pradesh, Rajasthan, Telangana, Chhattisgarh and Mizoram to know which candidate/party is leading or trailing and to know who has won and who has lost and by what margin. Our one-of-its-kind Election Analytics Centre lets you put on the psephologist's hat. Know interesting facts and trivia about the elections. Elections = News18)
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