Opera is launching an entirely new visual identity before rolling out new tools in the coming months.
This first step should signal a fresh start for a brand in difficulty and a browser that, according to Statcounter, hasn't been able to conquer more than 2 per cent of the global market in years.
It all starts with a new logo, making its debut on the latest update for Opera Mini for iOS. The logo is a simple "O," still red, in the shape of a ring. On a more anecdotal level, the browser is also dropping any mention of the word "software."
Future versions of the browser, first for mobile devices and then for computers, will also use this new identity.
An internet veteran launched back in 1995, Opera was for a long time seen and adopted as alternative to Internet Explorer before Firefox and Chrome made it nearly obsolete.
Revealing the new Opera brand: