Take the pledge to vote

For a better tommorow#AajSawaroApnaKal
  • I agree to receive emails from News18

  • I promise to vote in this year's elections no matter what the odds are.
  • Please check above checkbox.


Thank you for
taking the pledge

Vote responsibly as each vote counts
and makes a diffrence


Issued in public interest by HDFC Life. HDFC Life Insurance Company Limited (Formerly HDFC Standard Life Insurance Company Limited) (“HDFC Life”). CIN: L65110MH2000PLC128245, IRDAI Reg. No. 101 . The name/letters "HDFC" in the name/logo of the company belongs to Housing Development Finance Corporation Limited ("HDFC Limited") and is used by HDFC Life under an agreement entered into with HDFC Limited. ARN EU/04/19/13618
Powered by cricketnext logo
2-min read

'Phone Snubbed' People Likely to Turn to Social Media For Acceptance

Roberts said this current research and the trends it identifies are troubling.


Updated:June 19, 2017, 4:06 PM IST
'Phone Snubbed' People Likely to Turn to Social Media For Acceptance
A staggering 55 percent of the respondents said that they made a purchase after they discovered it on social media websites or applications. (Representative image.)
People who are phone snubbed -or "phubbed" - by others face higher levels of stress and depression, and turn to smartphones and social media to find acceptance, a study has found.

Researchers from Baylor University in the US found that the circle nearly completes itself as the offended parties frequently jump online to find affirmation in the likes and shares and positive comments of social media.

The study investigated the relationship between phubbing, social media attachment, depression, anxiety and stress.

Read more: Motorola Moto C Plus Launched For Rs 6,999: All You Should Know

"When an individual is phubbed, he/she feels socially excluded, which leads to an increased need for attention.Instead of turning to face-to-face interaction to restore a sense of inclusion, study participants turned to social media to regain a sense of belonging," said Meredith David, assistant professor at Baylor University.

"Being phubbed was also found to undermine an individual's psychological well-being. Phubbed individuals reported higher levels of stress and depression," said David,lead author of the study published in the Journal of the Association for Consumer Research.

"We are looking online for what we are not getting offline. It is a vicious cycle," said James A Roberts,Professor at Baylor University.

As part of their study, researchers surveyed more than330 people across two studies.

They found that nearly half of those who were phubbed reported spending more than 1.5 hours on their phone each day.

In addition, one-quarter of those phubbed reported spending more than 90 minutes per day on social media sites.

More than one-third of phubbed individuals indicated that they turn to social media to interact with new people.

Over half of individuals who said they were phubbed indicated that social media enhances their life and makes their life better.

The majority reported that people's comments on their social media posts makes them feel affirmed and more accepted.

"Although the stated purpose of technology like smartphones is to help us connect with others, in this particular instance, it does not," David said.

"Ironically, the very technology that was designed to bring humans closer together has isolated us from these very same people," he said.

Roberts said this current research and the trends it identifies are troubling.

"Our inability to separate from technology is devastating to our well-being. Even if it is not an addiction, it is a deeply engrained habit," he said.

To counter the negative effects of smartphone use, the researchers advise consumers to establish "smartphone-free"zones and times; establish social contracts (and penalties)regarding phone use with friends, family and coworkers; and downloading apps that track, monitor and control smartphone use.
| Edited by: Krishna Sinha Chaudhury
Read full article
Next Story
Next Story

Also Watch

T&C Apply. ARN EU/04/19/13626

Live TV

Countdown To Elections Results
  • 01 d
  • 12 h
  • 38 m
  • 09 s
To Assembly Elections 2018 Results