Niantic launched Pokemon Go back in 2016 leading to a huge buzz among fans and mobile gamers. While the craze seems to have settled down, the earnings are still going strong. Revenues hit $795 million (Rs 5,600 crore approx.) in 2018, a 35 percent jump when compared to the 2017 earnings.
Research firm Sensor Tower suggests that in December 2018 in-game spending on the App Store and Google Play went over $75 million (Rs 530 crore approx) versus $57.2 million (Rs 400 crore approx) spent in December 2017. Pokemon Go earned an average of $2.2 million (Rs 14 crore approx) per day in 2018 compared to the $1.6 million (Rs 112 crore approx) in 2017.
Last year the same research firm had claimed that Pokemon Go's September 2018 revenue figure of $84.8 million (Rs 627.3 crore approx) had pushed it ahead of Candy Crush Saga, which had earned $76 million (Rs 562.28 crore approx) in the same period.
"Players in the United States spent the most in Pokemon Go last year, to the tune of $262 million or 33 percent of all gross revenue—the same percentage they contributed in 2017. Japanese players, by comparison, spent about $239 million, or 30 percent of the game's revenue in 2018, up from the 25 percent they contributed in 2017," said Randy Nelson from Sensor Tower.
Just last month, Niantic released the long-awaited PvP (Player vs Player) mode for Pokémon Go. With this mode, players could battle against their friends either through their friend's list or a QR code-scanning feature. The mode allows one to remotely battle players with whom they have achieved Best or Ultra Friends status, as well as practicing against AI-controlled team leaders.