Take the pledge to vote

For a better tommorow#AajSawaroApnaKal
  • I agree to receive emails from News18

  • I promise to vote in this year's elections no matter what the odds are.
  • Please check above checkbox.


Thank you for
taking the pledge

Vote responsibly as each vote counts
and makes a diffrence


Issued in public interest by HDFC Life. HDFC Life Insurance Company Limited (Formerly HDFC Standard Life Insurance Company Limited) (“HDFC Life”). CIN: L65110MH2000PLC128245, IRDAI Reg. No. 101 . The name/letters "HDFC" in the name/logo of the company belongs to Housing Development Finance Corporation Limited ("HDFC Limited") and is used by HDFC Life under an agreement entered into with HDFC Limited. ARN EU/04/19/13618
News18 » Tech
1-min read

PUBG Mobile, Candy Crush, Clash of Clans: Women More Active Gamers than Men in India

According to a new survey, Indian women are hyper-casual mobile gamers, typically spend two hours on their smartphone on free-to-play games and avoid in-app purchases.


Updated:September 24, 2019, 11:00 AM IST
PUBG Mobile, Candy Crush, Clash of Clans: Women More Active Gamers than Men in India
Image for Representation (IANS)

Contrary to common social perceptions, mobile gaming is no longer limited to a specific gender and women are more active than men when it comes to playing mobile games on their smartphones, and they play up to several times in a week, a new survey by CyberMedia Research said on September 23. According to CMR's 'Go' programme that surveyed 2,000 smartphone owners, an astonishing 95 per cent of women surveyed are very active mobile gamers as compared to 86 per cent men. Seventy-five per cent of those surveyed played games for up to two hours on their smartphones, with women (78 per cent) spending more time than men (72 per cent) while 33 per cent of those surveyed played mobile games several times in a week.

"The results have broken some of the most common notions associated with mobile gaming. Women are active in gaming. Yet, it is true to say that they prefer some unique games, and stick with free-to-play games and generally speaking, avoid in-app purchases. "They are hyper-casual gamers, and very much under-served. For the gaming developer community, this cohort represents a significant opportunity," Prabhu Ram, Head-Industry Intelligence Group, CMR, said in a statement.

Women attributed their taking to mobile gaming to multiple factors, including their peers and friends, to their spouses and even, ads on social networks. Among the key benefits cited by the women, playing mobile games is seen as a major stress buster and mood elevator, thus, serving as a distraction from the constant work pressures or daily chores. The relative convenience of playing games on smartphones, anywhere, anytime, is an advantage, cited the women.

"Ranging from professionals playing mobile games in between breaks at work, or while on the commute, to women playing games at home amidst breaks from domestic chores, to elderly women keeping up with technology, the demographic profiles of female gamers span across age groups," said Satya Mohanty, Head-User Research Practice, CMR.

Amongst women, PUBG Mobile (45 per cent), Candy Crush (39 per cent), Clash of Clans (22 per cent) and word puzzles (22 per cent) are the four most popular games in India.

Get the best of News18 delivered to your inbox - subscribe to News18 Daybreak. Follow News18.com on Twitter, Instagram, Facebook, Telegram, TikTok and on YouTube, and stay in the know with what's happening in the world around you – in real time.

| Edited by: Chhavianshika Singh
Read full article
Next Story
Next Story

Also Watch


Live TV

Countdown To Elections Results
To Assembly Elections 2018 Results