Take the pledge to vote

For a better tommorow#AajSawaroApnaKal
  • I agree to receive emails from News18

  • I promise to vote in this year's elections no matter what the odds are.
  • Please check above checkbox.


Thank you for
taking the pledge

Vote responsibly as each vote counts
and makes a diffrence


Issued in public interest by HDFC Life. HDFC Life Insurance Company Limited (Formerly HDFC Standard Life Insurance Company Limited) (“HDFC Life”). CIN: L65110MH2000PLC128245, IRDAI Reg. No. 101 . The name/letters "HDFC" in the name/logo of the company belongs to Housing Development Finance Corporation Limited ("HDFC Limited") and is used by HDFC Life under an agreement entered into with HDFC Limited. ARN EU/04/19/13618
Powered by cricketnext logo
News18 » Tech
2-min read

Puma Has an Interactive Store Where You Can Also Get Your New Shoes Customized

This is when tech smartens up an otherwise boring physical retail store experience.

Vishal Mathur | @vishalmathur85

Updated:October 15, 2019, 3:45 PM IST
facebookTwitter Pocket whatsapp
Puma Has an Interactive Store Where You Can Also Get Your New Shoes Customized
(Image: Puma)

We can talk about all the smart technology and implementing these solutions, but if you as a customer still has to walk into a conventional store the next time you need to buy something, all that effort comes to naught. German sportswear manufacturer Puma has decided to smarten up the retail experience for customers, with its first interactive store in India. The very foundations of this store rely heavily on technology, and this first of its kind store is now open in Bengaluru. Puma says the highlights of this new retail store include access to the state-of-the-art digitally connected offerings, innovative engagement zones for customers and an in-house customization studio. The store will retail running shoes, fitness shoes, sportswear, accessories and more.

“We believe that experience is the biggest proposition for offline retail as much as convenience is a key to online. And, that’s precisely the reason for launching a first-of-its kind PUMA store in India. The futuristic retail environment is focused on creating an immersive experience by engaging the consumer throughout their shopping journey,” says Abhishek Ganguly, Managing Director, PUMA India. At the store, buyers will be able to access all the Puma products line-ups via an interactive screen. They can not only browse the collection specifically available in the store at that time, but also the wider selection of styles or colors that are on offer. If a product they like isn’t available in the store at the time, customers can place the order there itself and the products will be shipped to them.

Puma Store-2

Then there is the PUMA X YOU initiative that focuses on customization of the products that you buy. The company says that the customization studio will allow consumers to customize and personalize any Puma footwear, apparel and accessories. The options for these customizations include using embroidery and print additions among others, with as many as 100 design options available.

There will be exclusive products lined-up at the Puma interactive store. The company says the exclusive global collaborations including Tetris, Helly Hansen, Adriana Lima, Ralph Sampson and Selena Gomez will be in stock at this store, as well as extensive collections from the motorsport, basketball and football collections.

Last but not least, motorsport fans will be able to experience the professional-grade Formula 1 simulator in the store. Puma’s current motorsport partnerships include BMW, Ferrari, Mercedes, Pirelli and Red Bull—and these include footwear, apparel and accessories.

Get the best of News18 delivered to your inbox - subscribe to News18 Daybreak. Follow News18.com on Twitter, Instagram, Facebook, Telegram, TikTok and on YouTube, and stay in the know with what's happening in the world around you – in real time.

Read full article
Next Story
Next Story

facebookTwitter Pocket whatsapp

Live TV

Countdown To Elections Results
To Assembly Elections 2018 Results