Qualcomm is trying to improve the haptics on Android smartphones. The American chipmaker has partnered with a company named Lofelt in order to "bring advanced haptics to the Android ecosystem." This comes in order to make Android smartphones match up to Apple iPhones in terms of the haptics. Apple iPhones use the company's Taptic Engine to provide one of the most responsive and prominent haptics on any smartphone. Qualcomm, in its announcement said that it aims to improve haptics on Android phones via software and not hardware.
In a joint announcement, Qualcomm and Lofelt said that the partnership aims to provide a "universal haptic software framework that runs natively on the Qualcomm Snapdragon Mobile Platform." "We are pleased to announce a partnership with Qualcomm Technologies to bring advanced haptics to the Android ecosystem. Under the partnership agreement, Lofelt and Qualcomm will deliver a universal haptic software framework that runs natively on the Qualcomm Snapdragon Mobile Platform to enhance Android phones with next-generation haptics for mobile gaming and other immersive experiences," the announcement said.
Android manufacturers will be able to license a universal software framework and API made by Lofelt in any Qualcomm Snapdragon-powered devices, so that these "advanced, next generation haptics" can be utilised in areas like mobile gaming and video content. This means that manufacturers can keep making phones the way they want, and Lofelt’s API will help create a more uniform haptic experience across the Android ecosystem.
Lofelt has been aiming to close the gap between Android and iOS haptics with a software-focused approach that allows Android manufacturers to configure their hardware to suit. In an earlier blog post, the company had highlighted the keys to deliver better haptics on Android, along with pointing out the gap between the haptics on Android and iPhones.