Take the pledge to vote

For a better tommorow#AajSawaroApnaKal
  • I agree to receive emails from News18

  • I promise to vote in this year's elections no matter what the odds are.
  • Please check above checkbox.


Thank you for
taking the pledge

Vote responsibly as each vote counts
and makes a diffrence


Issued in public interest by HDFC Life. HDFC Life Insurance Company Limited (Formerly HDFC Standard Life Insurance Company Limited) (“HDFC Life”). CIN: L65110MH2000PLC128245, IRDAI Reg. No. 101 . The name/letters "HDFC" in the name/logo of the company belongs to Housing Development Finance Corporation Limited ("HDFC Limited") and is used by HDFC Life under an agreement entered into with HDFC Limited. ARN EU/04/19/13618
News18 » Sports
1-min read

Rooter Ties up With Minerva Punjab FC as Official Fan Engagement Partner

Rooter will be recognized as the official fan engagement partner on all advertising collaterals of the team and will feature the app’s logo on its website.


Updated:October 9, 2017, 4:55 PM IST
facebookTwitter Pocket whatsapp
Minerva Punjab FC, Rooter, official fan engagement partner
Rooter has collaborated with Minerva Punjab FC as their official fan engagement partner. (Image: Rooter)

The 2017-18 I-League season is just around the corner, and the team of Minerva Punjab FC has roped in Rooter as its official fan engagement partner. Rooter, which is on a spree of striking deals with some of the major teams of various sports leagues such as the IPL, ISL and PKL, will look to acquire and expand the young team’s fan base, specifically in the North Indian region. Being a multi-sport platform, Rooter will aim to expand the fan base of the football team by acquiring fans of different sports and encouraging them to follow Minerva’s I-league journey. Furthermore, Rooter will provide stats and data of fan engagement for all Minerva Punjab FC matches to the team to help them grow their fan base.

Rooter will also help the team sell tickets and merchandise as well as facilitate other revenue-generating opportunities. It will assist the team in acquiring sponsorships and keeping the fans engaged through in-app notifications and emails with information on the team’s progress. The app will also feature a dedicated Minerva Punjab FC Team Page on the app where it will provide stats and scores along with personalized chat forums for fans of the team to connect with each other.

Rooter will be recognized as the official fan engagement partner on all advertising collaterals of the team and will feature the app’s logo on its website. Minerva Punjab FC will also provide Rooter with imagery rights and grant tickets and merchandise to the fans on the platform. Live scores and stats API of Minerva will be integrated with the app and player interaction as well as marketing videos will be provided to Rooter for promotional purposes. Four members of the Minerva Punjab FC squad already selected for the Indian U-17 World Cup team as they look to brush shoulders with some of the best footballing talents in the country.

Watch Video: Samsung Frame TV First Look | A 4K UHD TV That Transforms Into Art


Get the best of News18 delivered to your inbox - subscribe to News18 Daybreak. Follow News18.com on Twitter, Instagram, Facebook, Telegram, TikTok and on YouTube, and stay in the know with what's happening in the world around you – in real time.

| Edited by: Sarthak Dogra
Read full article
Next Story
Next Story

facebookTwitter Pocket whatsapp

Live TV

Countdown To Elections Results
To Assembly Elections 2018 Results