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Needmore seats to Win
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1-min read

Samsung Electronics Appoints New Mobile Marketing Chief as Part of Reshuffle

Samsung It did not announce any major structural changes to its business divisions.


Updated:May 11, 2017, 11:14 AM IST
Samsung Electronics Appoints New Mobile Marketing Chief as Part of Reshuffle
Samsung had earlier confirmed that it will bring back the Note brand. (Photo: Reuters)
Tech giant Samsung Electronics named a new head of mobile marketing as well as a China chief as part of a long-delayed executive reshuffle following the arrest of its vice chairman for alleged bribery.

Read more: Honor 8 vs Honor 8 Lite: Which is the Best Honor Phone?

Samsung said Executive Vice President Choi Kyung-sik had been promoted to head of the mobile division's strategic marketing office. His predecessor, Lee Sang-chul, had been reassigned to oversee the firm's Southeast Asian operations.

Watch video review of Sony Xperia XZs

Koh Dong-jin remained the head of the company's smartphone business, a Samsung spokeswoman.

The South Korean firm also named Kwon Kye-hyun as head of the China business, where Samsung's smartphone sales have struggled to regain momentum amid competition from rivals such as Huawei, Oppo and Vivo.

The world's top maker of smartphones and memory chips is widely expected to deliver record profits this year, but the arrest of Samsung Group leader Jay Y. Lee has raised doubts about its future direction and strategy.

Lee, 48, has been in detention since February as part of a graft scandal that led to the ouster and arrest of former president Park Geun-hye. He denies any wrongdoing.

Samsung said "further delay" to the personnel changes pending since late last year would hurt its ability to compete. In the smartphone business its main challenger for market leadership is Apple.

It did not announce any major structural changes to its business divisions on Thursday.
(Get detailed and live results of each and every seat in the Lok Sabha elections and state Assembly elections in Andhra Pradesh, Odisha, Arunachal Pradesh and Sikkim to know which candidate/party is leading or trailing and to know who has won and who has lost and by what margin. Our one-of-its-kind Election Analytics Centre lets you don a psephologist’s hat and turn into an election expert. Know interesting facts and trivia about the elections and see our informative graphics. Elections = News18)
| Edited by: Krishna Sinha Chaudhury
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