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Tech
News18 » Tech
2-min read

Snapchat's Gender-Changing AR Filters, Updated Android App Boost Users as Shares up by 9 Percent

The AR lenses, which are filters that can overlay everything from bunny ears to freckles onto a user's photo, went viral when it introduced a lens that let users switch their gender in photos.

Reuters

Updated:July 24, 2019, 2:57 PM IST
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Snapchat's Gender-Changing AR Filters, Updated Android App Boost Users as Shares up by 9 Percent
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Snap Inc's Snapchat on Tuesday beat analysts' estimates for user growth and revenue, getting a boost from a better version of its Android app and the launch of new augmented reality photo lenses. The company said the number of daily active users rose to 203 million in the second quarter ended June 30 from 190 million in the prior quarter. The user metric was also up from 188 million a year earlier. Shares of Snap jumped 9% to $16.29 in after-hours trading.

The AR lenses, which are filters that can overlay everything from bunny ears to freckles onto a user's photo, went viral when it introduced a lens that let users switch their gender in photos. The latest daily active user figure, widely watched by investors and advertisers, beat analysts' average estimate of 192.2 million, according to IBES data from Refinitiv. After struggling last year with declines in users and high executive turnover, Snap finally returned to growth in the first quarter.

In recent months, it scored wins with its augmented reality lenses, launched mobile games within Snapchat in partnership with game developers such as Zynga Inc, and invested in more content on Discover, the part of the app that houses original shows and content from media partners. "The popularity of these lenses drew millions of people into our rebuilt Android application, where they experienced the new and improved Snapchat that led to increased engagement," Chief Executive Officer Evan Spiegel said on the earnings call with analysts.

Snap's revenue, which it earns from selling advertising on the app, jumped about 48% to $388 million and beat Wall Street's average estimate of $359.7 million, according to IBES data from Refinitiv. Snapchat has been largely untouched by privacy issues plaguing Facebook Inc, and Google's YouTube, two of Snap's rivals for digital ad dollars, because of the disappearing messages that make it difficult to broadcast misinformation or unsavoury content. Snap expects daily active users to be between 205 million and 207 million in the third quarter, Chief Financial Officer Derek Andersen said.

Of the 13 million daily active users Snap gained during the second quarter, 7 million to 9 million were from the new augmented reality lenses, Andersen said. Analysts questioned whether Snap could retain the new users it gained from the lenses, during the earnings call. Spiegel said the lenses not only attracted new users but re-engaged returning users.

It is unclear if Snap can continue having hits like viral lenses every quarter, "but if you can keep the engagement going, that's the key," said Ron Josey, an analyst with JMP Securities. The average revenue per user jumped more than 36% to $1.91 in the quarter. Snap emphasized its investment in the content on Discover, which increased the time spent on the app by 60% compared with last year, said Kamal Khan, an analyst at financial markets platform Investing.com. "That trend will continue in the near and medium-term, but just like Netflix, it’s betting a lot on content against rivals with much, much deeper pockets," he said.

Net loss narrowed to $255.2 million, or 19 cents per share, from $353.3 million, or 27 cents per share, a year earlier. Excluding items, the company lost 6 cents per share. Analysts were expecting a loss of 10 cents per share. Snap expects third-quarter revenue in the range of $410 million to $435 million. Analysts on average were expecting revenue of $402.1 million, according to IBES data from Refinitiv.

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