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Soon Try on Make-up on Facebook Through Augmented Reality

Augmented reality and virtual reality technologies have becoming a major focus within the beauty industry over the past year.

News18.com

Updated:August 11, 2018, 3:19 PM IST
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Soon Try on Make-up on Facebook Through Augmented Reality
Image for representation (Photo: Reuters/File pic)
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L'Oréal is teaming up with Facebook to bring augmented reality makeup experiences to the masses. The global cosmetics giant is joining forces with the social media platform via ModiFace, the AR company that it acquired earlier this year.

Modiface will offer Facebook users the chance to virtually try on a range of makeup products from some of L'Oréal's best-known brands, including Maybelline, L'Oréal Paris, NYX Professional Makeup, Lancôme, Giorgio Armani, Yves Saint Laurent, Urban Decay, and Shu Uemura. The project will kick off at the end of this month with an NYX experience.

"We are at that magical moment when technologies have matured enough and consumer appetite for using them is growing everywhere," said Lubomira Rochet, L'Oréal Chief Digital Officer, in a statement. "We are very excited about that new step in our long-term partnership with Facebook."

"By bringing AR into the mainstream L'Oréal and Modiface are reshaping the beauty experience and we're thrilled to see this brought to life on Facebook," added Will Platt-Higgins, VP of Global Account Partnerships at Facebook.

Augmented reality and virtual reality technologies have becoming a major focus within the beauty industry over the past year, with brands such as Tarte, Charlotte Tilbury and Lancôme just some of the brands to have explored offering customers various immersive virtual experiences or online tutorials.
(Get detailed and live results of each and every seat in the Lok Sabha elections and state Assembly elections in Andhra Pradesh, Odisha, Arunachal Pradesh and Sikkim to know which candidate/party is leading or trailing and to know who has won and who has lost and by what margin. Our one-of-its-kind Election Analytics Centre lets you don a psephologist’s hat and turn into an election expert. Know interesting facts and trivia about the elections and see our informative graphics. Elections = News18)
| Edited by: Sarthak Dogra
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