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Sulekha, Truecaller Tie-up to Reinforce 'Zero-Spam' Assurance

In November 2016, Sulekha announced the launch of its “Zero-Spam Assurance” campaign.

Updated:April 21, 2017, 4:02 PM IST
Sulekha, Truecaller Tie-up to Reinforce 'Zero-Spam' Assurance
Sulekha ties up with Truecaller to build on its Zero-Spam Assurance. (Image: Truecaller)

Sulekha has partnered with Truecaller to reinforce its “Zero-Spam Assurance”. With the Truecaller app, Sulekha’s users will be able to identify calls from service partners during their search for a variety of local services.

The “Truecaller priority access” technology labels all calls from Sulekha’s service partners as ‘Sulekha Service Partner’ on the user’s mobile screen. Besides, a new user on the Sulekha platform can now log in with a single step using their Truecaller registered mobile number.

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In November 2016, Sulekha announced the launch of its “Zero-Spam Assurance” campaign. In a country where data selling is highly prevalent, users keep getting unnecessary calls long after their need is fulfilled. In an effort in the Local Services industry, Sulekha introduced a tech feature- the UVN (Unique Virtual Number), where personally identifiable details of a user aren’t shared with a service partner till the user talks to them.

As soon as a user’s need is fulfilled, he/she has the freedom to uncouple his/her number from the service request. This will make the user number inactive on the Sulekha platform, and therefore, no service provider will be able to reach the user post this. The “Truecaller priority access” feature will further strengthen Sulekha’s Anti-Spam strategy.

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