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Tinder Lite Coming Soon; Targets Emerging Markets With Slow, Expensive Internet

India, which has the largest population of millennials in the world, is also part of Tinder's target.

IANS

Updated:May 13, 2019, 10:56 AM IST
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Tinder Lite Coming Soon; Targets Emerging Markets With Slow, Expensive Internet
India, which has the largest population of millennials in the world, is also part of Tinder's target.
In a bid to rope-in more users without having to worry about the on-device space management and extravagant Internet usage, dating app Tinder is planning to launch its light-weight Tinder Lite app.

A Tinder Lite app would give it access to millions of people who have basic smartphones, limited access to data or both.

As part of an earnings call, Mandy Ginsberg, CEO of Tinder's parent company Match Group, divulged plans for the Tinder Lite app which would be smaller and better-suited to areas where cellular data "comes at a premium", Engadget reported on Saturday.

Even though Ginsberg made no mention of features or a release date other than "soon", she pointed to the Southeast Asian region as high priority where there's an influx of young people into packed cities.

India, which has the largest population of millennials in the world, is also part of Tinder's target.

According to information available on public domains, it is estimated that 50 million people worldwide use Tinder.

Tinder's paid subscribers jumped 38 percent year-over-year (YoY) in early 2019.
(Get detailed and live results of each and every seat in the Lok Sabha elections and state Assembly elections in Andhra Pradesh, Odisha, Arunachal Pradesh and Sikkim to know which candidate/party is leading or trailing and to know who has won and who has lost and by what margin. Our one-of-its-kind Election Analytics Centre lets you don a psephologist’s hat and turn into an election expert. Know interesting facts and trivia about the elections and see our informative graphics. Elections = News18)
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