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Twitter Acquires Photo and Video Editing Start-up Chroma Labs; Twitter Stories Soon?

Twitter acquires Chroma Labs
(Image: Chroma Labs/ AFP Relaxnews)

Twitter acquires Chroma Labs (Image: Chroma Labs/ AFP Relaxnews)

Chroma labs' founders were former Instagram and Facebook employees who developed AI and AR camera features such as Boomerang and Instagram Stories.

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On Tuesday, Chroma Labs announced that it's closing up shop to join Twitter's product, design, and engineering teams. Chroma Labs, a small photo and video editing start-up made up of previous Instagram and Facebook employees, announced yesterday that it's shutting down the business to join Twitter.

The start-up was only about two years old at the time of acquisition and consisted of just a handful of people developing tools and creativity features designed to "help people tell their visual stories." Before launching the business in 2018, the founders had worked for Instagram and Facebook and are behind a handful of each app's AI and AR camera features as well as tools like Boomerang and Stories. Now, the Chroma crew is joining Twitter's product, design, and engineering teams "to give people more creative ways to express themselves on Twitter."

Though neither company hinted at what products could be resulting from the acquisition, it's possible that a Stories-like feature could be coming to the social media platform, given the new employees' skillsets and previous professional developments.

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