Twitter Announces Over 35 Video Content Deals
The deals that covered various sports, news and entertainment segments will bring hundreds of hours of exclusive videos, live original programming, live games and events to the micro-blogging platform.
Twitter Introduces Premium APIs For Developers (photo for representation)
Twitter on Wednesday announced over 35 collaborations with enterprises for premium live and in-stream video content offerings at its "All That Matters" Business2Business2Fan event here. The deals that covered various sports, news and entertainment segments will bring hundreds of hours of exclusive videos, live original programming, live games and events to the micro-blogging platform.
"Live is at the core of Twitter. In Q2, we streamed over 1,200 hours of live premium content globally from leading brands across sports, e-sports, news and entertainment," said Matthew Derella, Global Vice President, Revenue and Operations, Twitter, in a statement. ARIA awards, Filmfare, International Cricket Council, Riot Games and many other events will feature live and in-stream video programming on Twitter.
The announcement included extensions of existing global live deals and brought new premium video content on Twitter to advertisers in Asia Pacific. The company rolled out in-stream video advertising in the region starting with Australia.
Apple iPhone 8 and iPhone 8 Plus First Look
Get the best of News18 delivered to your inbox - subscribe to News18 Daybreak. Follow News18.com on Twitter, Instagram, Facebook, Telegram, TikTok and on YouTube, and stay in the know with what's happening in the world around you – in real time.
Recommended For You
- Inspired by 50s Puppet Show or Just for Appeal? Internet is Wondering What 'Howdy Modi' Means
- Priyanka Chopra Plans the Perfect Birthday Outing for Nick Jonas
- Woman Sets Apartment on Fire While Trying to Burn Love Letter from Her Ex
- After Burning it Out at The Gym, Disha Patani Slays the Dance Floor with Killer Moves
- Google For India: Understanding Google Pay Virtual Tokenized Cards For Secure Payments