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Twitter Unveils New Political ad Rules

The policy applies to ads purchased by a political committee or candidate registered with the Federal Election Commission (FEC) or ads advocating for or against a clearly identified candidate for Federal office in the US.

IANS

Updated:May 25, 2018, 2:16 PM IST
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Twitter Unveils New Political ad Rules
Twitter Unveils New Political ad Rules (photo for representation, image: Reuters)
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Twitter has announced new guidelines for political advertisements on its platform, asking advertisers who wish to target the US with political campaigning ads to file for certification and adhere to fresh rules. "In addition to Twitter Ads policies, all political advertisers must comply with applicable laws regarding disclosure and content requirements, eligibility restrictions, and blackout dates for the countries where they advertise," the micro-blogging platform said in a blog post late Thursday.

Also Read: Facebook Begins Labeling US Political Ads

The policy applies to ads purchased by a political committee or candidate registered with the Federal Election Commission (FEC) or ads advocating for or against a clearly identified candidate for Federal office in the US. Foreign nationals are prohibited from targeting political campaigning advertisements to the US, Twitter said. The Twitter handle associated with the certified ads account must provide profile photo, header photo and the website must be consistent with the Twitter handle's online presence.

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"Bio must include a website that provides valid contact info. If the handle name is not related to the certified entity, the bio must include the following disclaimer: ‘Owned by (certified entity name)'," said Twitter.

To recall, on the issue of missing emoji characters on Twitter, the micro-blogging platform has rolled out updated versions of its Twemoji designs for its Android users. This update appears to target users using the Twitter app on Android 4.4 KitKat to Android 7.1 Nougat, tech website Emojipedia reported late on Monday. Over one-third of the users were reported to be still using Android versions dating back to 2014 or earlier leading to the lack of new emoji support.

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