Vivo will reportedly launch the Vivo X60 series in India by the end of March. While the Vivo X-series is centred around smartphone photography, the company has announced the new Vivo Vision+ initiative to promote mobile photography in India. In a statement, the Chinese tech company states that the initiative aims to build a visual content ecosystem for mobile photography enthusiasts through activities like content co-creation, education, and cultural exchanges. The latest programme is said to be based on four pillars including Vision+ Mobile Photography Awards, Vivo Vision+ Mobile Photography Academy, the Vivo Vision+ Master Class, and the Vivo Vision+ Photographers Federation.
Vivo, in the company statement, explains that the Vivo Vision+ Mobile Photography Awards will let invited users showcase their photography skills, and the company will share more details in the coming months. The Vivo Vision+ Mobile Photography Academy focuses on bringing an “artistic and cultural exchange platform closer to the users.” The company adds, “The Academy will soon invite world-class photographers to conduct Masterclasses to inspire people to transcend from clicking images to capturing moments filled with emotions and feelings.”
On the other hand, the Vivo Vision+ Photographers Federation will promote mobile photography in India via collaborations with professional and by showcasing advancements and developments in Vivo products.
The new Vision+ initiative clearly indicates that the company wants to promote photography that is also the core-selling feature of the Vivo X60 series which includes the vanilla Vivo X60, Vivo X60 Pro, and Vivo X60 Pro Plus. Meanwhile, according to Business Standard quoting Vivo India Director of Brand Strategy Nipun Marya at a press conference earlier today, the company will bring the Vivo X60 series in India towards the end of March. Vivo is yet to share this development publicly.