WhatsApp Gives a Glimpse of 'Verified Business Accounts'

WhatsApp, in a recent blog post, has introduced the ‘verified business accounts’ in WhatsApp. As per the post, the business accounts that have been verified by WhatsApp will feature a green badge next to the contact’s name. The green badge will essentially indicate that the contact’s phone number belongs to a business account on WhatsApp.

As another feature to identify business accounts, WhatsApp will indicate the users who engage in a conversation with such an account through a yellow message box on the top of the conversation. The message box will read ‘This chat is with a verified/ unverified business account.’ Also, messages in such chats cannot be deleted.
Already existing business phone numbers on a user’s contact list will appear with the same name with which it is saved. Otherwise, the contact will appear with the name which the Business account holder has chosen for themselves. Business account numbers can also be blocked if a user does not wish to receive any messages from them.

Currently, the WhatsApp business verification is limited to a small number of businesses that have participated in the pilot program by WhatsApp.

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