What user data will WhatsApp collect and share: WhatsApp says that they collect user information to be able to provide services and customise the experience for the user. Among the information that gets shared with WhatsApp include: mobile phone number, profile name, phone model, screen resolution, IP address, language, coarse location (approximate location and not the exact address). Facebook-owned WhatsApp insists that they do not retain your messages and says that sent or received messages are not stored on their servers. "Once your messages are delivered, they are deleted from our servers," the company highlights clearly. However, there are scenarios where your messages may stay on WhatsApp servers temporarily—that is if a message remains undelivered for a certain period of time up to a maximum of 30 days in the encrypted form, after which it is deleted as well as media forwards that are temporarily stored in encrypted form to improve the efficiency of additional forwards.
How will the new privacy rules impact users: For the end-user, the most likely effect will be more targeted ads across Facebook-owned platforms such as Messenger, Instagram, and Facebook. The company will be able to show you more relevant ads based on the metadata collected through the messaging platform.
When will the new policy come to play: WhatsApp has delayed the new policy launch to May 15 from February 8. The company had said that it is postponing the changes following misinformation and confusion over its upcoming rules. Notably, WhatsApp has also reached out to users directly via a full-page newspaper ad and WhatsApp Status to clarify concerns over the Terms of Service.