Take the pledge to vote

For a better tommorow#AajSawaroApnaKal
  • I agree to receive emails from News18

  • I promise to vote in this year's elections no matter what the odds are.
  • Please check above checkbox.

    SUBMIT

Thank you for
taking the pledge

Vote responsibly as each vote counts
and makes a diffrence

Disclaimer:

Issued in public interest by HDFC Life. HDFC Life Insurance Company Limited (Formerly HDFC Standard Life Insurance Company Limited) (“HDFC Life”). CIN: L65110MH2000PLC128245, IRDAI Reg. No. 101 . The name/letters "HDFC" in the name/logo of the company belongs to Housing Development Finance Corporation Limited ("HDFC Limited") and is used by HDFC Life under an agreement entered into with HDFC Limited. ARN EU/04/19/13618
Tech
News18 » Tech
1-min read

Xiaomi Converts Redmi Into Sub-brand, to Focus on Budget Smartphones

After Poco, Xiaomi has now announced that Redmi will now be a separate brand

Kunal Khullar, ---, ---

Updated:January 4, 2019, 11:57 AM IST
facebookTwitterskypewhatsapp
Xiaomi Converts Redmi Into Sub-brand, to Focus on Budget Smartphones
After Poco, Xiaomi has now announced that Redmi will now be a separate brand
Loading...

Xiaomi has officially announced that its popular budget series Redmi, will be separated into its own sub-brand. The new Redmi sub-brand will continue to focus on budget devices. From what we know, the reason behind this separation so that the company to focus on mid to high-end devices.

The move seems surprising as the Redmi series has been the most popular range from the Chinese tech giant. However, this could prove beneficial for Xiaomi as this might allow the company to focus better on its high-end series under the Mi brand. There is a possibility that with this move, Xiaomi might find it easy to move into more markets around the globe, similar to Huawei and its sub-brand Honor.

There is also a possibility that the first handset under the newly formed Redmi brand could launch on January 10th, namely the Redmi Pro 2 as well as the Redmi 7. The new Redmi Pro 2 is expected to sport a 48-megapixel camera at the back.

Xiaomi already has Poco as a sub-brand, which is sort of like an attempt to pull down OnePlus by offering high-end specifications with an affordable price tag. With the separation of Redmi, the Mi brand could potentially see an improvement in terms of quality and quantity in the high-end segment and hopefully, we will see flagship products finally heading to India.

Get the best of News18 delivered to your inbox - subscribe to News18 Daybreak. Follow News18.com on Twitter, Instagram, Facebook, TikTok and on YouTube, and stay in the know with what's happening in the world around you – in real time.

Subscribe to Moneycontrol Pro and gain access to curated markets data, trading recommendations, equity analysis, investment ideas, insights from market gurus and much more. Get Moneycontrol PRO for 1 year at price of 3 months. Use code FREEDOM.

| Edited by: ---
Read full article
Loading...
Next Story
Next Story

Also Watch

facebookTwitterskypewhatsapp

Live TV

Loading...
Countdown To Elections Results
To Assembly Elections 2018 Results