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Xiaomi Converts Redmi Into Sub-brand, to Focus on Budget Smartphones

After Poco, Xiaomi has now announced that Redmi will now be a separate brand

Kunal Khullar, ---, ---

Updated:January 4, 2019, 11:57 AM IST
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Xiaomi Converts Redmi Into Sub-brand, to Focus on Budget Smartphones
After Poco, Xiaomi has now announced that Redmi will now be a separate brand
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Xiaomi has officially announced that its popular budget series Redmi, will be separated into its own sub-brand. The new Redmi sub-brand will continue to focus on budget devices. From what we know, the reason behind this separation so that the company to focus on mid to high-end devices.

The move seems surprising as the Redmi series has been the most popular range from the Chinese tech giant. However, this could prove beneficial for Xiaomi as this might allow the company to focus better on its high-end series under the Mi brand. There is a possibility that with this move, Xiaomi might find it easy to move into more markets around the globe, similar to Huawei and its sub-brand Honor.

There is also a possibility that the first handset under the newly formed Redmi brand could launch on January 10th, namely the Redmi Pro 2 as well as the Redmi 7. The new Redmi Pro 2 is expected to sport a 48-megapixel camera at the back.

Xiaomi already has Poco as a sub-brand, which is sort of like an attempt to pull down OnePlus by offering high-end specifications with an affordable price tag. With the separation of Redmi, the Mi brand could potentially see an improvement in terms of quality and quantity in the high-end segment and hopefully, we will see flagship products finally heading to India.
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