Xiaomi Eyes US Market Entry by 2018 End
Representative Image. (Image: REUTERS/Edgard Garrido/files)
After tasting success in emerging markets like India and Southeast Asia and expanding into western Europe, Chinese smartphone maker Xiaomi is all set to enter the US market as early as this year, the Wall Street Journal reported.
"We've always been considering entering the US market," Xiaomi Chairman Lei Jun was quoted as saying. "We plan to start entering the market by end 2018, or by early 2019," he added.
Xiaomi has grown exponentially in India, which recently overtook the US to become the world's second-largest smartphone market after China. According to the International Data Corporation (IDC), Xiaomi shared the top slot with South Korea's Samsung in India, with a market share of 23.5 percent, in the third quarter of 2017.
In the fourth quarter, Xiaomi emerged a clear leader with 26.8 percent market share, with Samsung second at 24.2 percent market share. For the entire year, however, Samsung, with 24.7 percent share, was the leader and Xiaomi with 20.9 percent stood second.
But the Beijing-based smartphone maker is fast catching up.
Xiaomi already sells a number of products in the US, including its Android TV set-top box, Mi TV, at Walmart locations around the country. But its success in the US smartphone market will ultimately depend on carriers and it will also need to navigate potential concerns from US intelligence officials, the report said.
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