YouTube is Testing Out an 'Explore Tab' of Its Own
YouTube is at it again, experimenting with a new feature on a small group of its users.
YouTube is Testing Out an 'Explore Tab' of Its Own (photo for representation, Reuters)
Heads up about a new feature we’re testing out over the next few weeks with a small group of iPhone users called “Explore” → https://t.co/P1us72lH4Q— Team YouTube (@TeamYouTube) July 23, 2018
Explore introduces new ways to discover videos, topics, and channels, including a section for all existing Trending content.
The new ‘Explore Tab' rolled out to 1% of iPhone users on Monday, replacing the ‘Trending section'. As with the tab in Instagram, this space hopes to introduce users to new channels, topics or creators based on what they've previously watched. This may sound like the ‘Home' tab, however, that's where previously viewed material is shown, rather than personalized recommendations.
The feature is explained on Creator Insider, an informal channel started by YouTube employees. Wojcicki notes that this is where the team can post weekly updates and respond to concerns, while it also “provides a more behind-the-scenes look at some of (its) product launches.” It has yet to be seen whether this will ever roll out globally; for now it remains an experiment.
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