Take the pledge to vote

For a better tommorow#AajSawaroApnaKal
  • I agree to receive emails from News18

  • I promise to vote in this year's elections no matter what the odds are.
  • Please check above checkbox.

    SUBMIT

Thank you for
taking the pledge

Vote responsibly as each vote counts
and makes a diffrence

Disclaimer:

Issued in public interest by HDFC Life. HDFC Life Insurance Company Limited (Formerly HDFC Standard Life Insurance Company Limited) (“HDFC Life”). CIN: L65110MH2000PLC128245, IRDAI Reg. No. 101 . The name/letters "HDFC" in the name/logo of the company belongs to Housing Development Finance Corporation Limited ("HDFC Limited") and is used by HDFC Life under an agreement entered into with HDFC Limited. ARN EU/04/19/13618
Tech
News18 » Tech
1-min read

YouTube to Start With Scripted Series, Original Programming in India, Japan And Other Markets

YouTube already has released a handful of original shows in South Korea and one in India, a talk show in Hindi about cricket.

Reuters

Updated:July 28, 2018, 4:21 PM IST
facebookTwitterskypewhatsapp
YouTube to Start With Scripted Series, Original Programming in India, Japan And Other Markets
YouTube PiP Mode Rolling Out For Non-Premium Users: Here Are The Details (Reuters)
Loading...

Alphabet Inc's YouTube is creating scripted series and other original programming for international markets including France, Germany, Japan, Mexico and India to try to draw new customers to its paid subscription service, a senior executive said on Friday. The programming will come in the form of multiple genres such as music documentaries, reality series, talk shows and scripted series, Susanne Daniels, YouTube's global head of original programming, said in an interview. It will be produced in local languages and subtitled or dubbed for other markets.

Some of the programmings will appear on YouTube Premium, the monthly subscription service formerly called YouTube Red. Other content will be available on YouTube's free service with advertising.

"We are targeting markets where we believe we have a tremendous upside in potential subscribers," Daniels said.

YouTube already has released a handful of original shows in South Korea and one in India, a talk show in Hindi about cricket. Called "UnCricket," the show has performed "beyond expectations," Daniels said.

Daniels also said a reality show starring South Korean pop band Big Bang had boosted subscriptions, and that 50 per cent of the new customers came from outside of Korea.

More details about the new international slate will be released in the coming weeks, she said.

YouTube will be competing with companies including Netflix Inc and Amazon.com Inc that are investing in local language programming for online audiences around the world.

The first original shows from YouTube debuted on its premium service in 2016, starting with series from some of the platform's most popular video creators. It added programming from Hollywood stars and also released a batch of children's shows including Emmy-winning "Fruit Ninja Frenzy Force."

There are no current plans for more original children's programming, Daniels said. The YouTube Kids app serves that younger audience, she said, and the company does not believe children's content will drive subscriptions to YouTube Premium at this time.

Get the best of News18 delivered to your inbox - subscribe to News18 Daybreak. Follow News18.com on Twitter, Instagram, Facebook, TikTok and on YouTube, and stay in the know with what's happening in the world around you – in real time.

Subscribe to Moneycontrol Pro and gain access to curated markets data, trading recommendations, equity analysis, investment ideas, insights from market gurus and much more. Get Moneycontrol PRO for 1 year at price of 3 months. Use code FREEDOM.

| Edited by: Sarthak Dogra
Read full article
Loading...
Next Story
Next Story

Also Watch

facebookTwitterskypewhatsapp

Live TV

Loading...
Countdown To Elections Results
To Assembly Elections 2018 Results