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EU Launches Antitrust Probe Against Google Over Online Ads

Google image for representation.

Google image for representation.

The probe will "assess whether Google has violated EU competition rules by favouring its own online display advertising technology services

The EU launched a wide-ranging antitrust probe against Google on Tuesday over concerns that it is forcing out rivals in the highly profitable online advertising market.

The probe will “assess whether Google has violated EU competition rules by favouring its own online display advertising technology services", a statement said.

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first published:June 22, 2021, 15:37 IST