It was the kind of personal statement expected from a president in response to the disturbing video of a black man gasping for help as a white policeman pinned him to the street by the neck. But it was a very different tone for President Donald Trump, who has often been silent in the face of white-on-black violence and has a long history of defending police.
"I feel very, very badly," Trump said Thursday of George Floyd's death while handcuffed and in the custody of police in Minneapolis.
"That's a very shocking sight." Once more likely to hew to the "blue lives matter" mantra, Trump and his allies are questioning an officer's conduct and calling for justice for Floyd. But some activists doubt that Trump has suddenly evolved on the issue of police brutality and instead see election year political calculations.
"This is the first race-tinged case that I've ever heard him address as president, said the Rev. Al Sharpton, a civil rights activist and Trump critic who has known the president for decades.
"So therefore he cannot be upset when people feel that it's empty words because it is so out of character." Katrina Pierson, senior adviser to Trump's campaign, said he was taking the death seriously.
"He is doing his job as president and looking out for the interests of all Americans," she said.
Trump has been silent after a number of high-profile police-involved killings, including that of Stephon Clark, an unarmed black man fatally shot by Sacramento police in 2018.
"This is something that is a local matter and that's something that we feel should be left up to the local authorities," then-White House press secretary Sarah Sanders said at the time.
He has never addressed the 2014 death of Eric Garner, who was placed in a chokehold by police trying to arrest him for selling loose cigarettes. Video of the incident was viewed millions of times online and Garner's dying words, "I can't breathe," became a rallying cry for the Black Lives Matter movement. Trump has, however, invoked those words on several occasions to mock political rivals, even bringing his hands to his neck for dramatic affect.
Trump has a long history of injecting himself into racially sensitive cases. In 1989, he took out full-page newspaper ads calling for the death penalty for the Central Park Five, five young men of color who were wrongly convicted of a brutal assault on a jogger.
Trump has never apologized, telling reporters last year that, "You have people on both sides of that." Trump also spent years railing against NFL quarterback Colin Kaepernick for kneeling during the national anthem to protest racial injustice and police brutality.
And he has even appeared to advocate for the rougher treatment of people in police custody, speaking dismissively of the police practice of shielding the heads of handcuffed suspects as they are being placed in patrol cars.
But Trump's tone has changed in recent weeks as he has repeatedly expressed dismay at footage of the killing of Ahmaud Arbery, the 25-year-old unarmed black man fatally shot in February in Georgia while jogging.
"You know, my heart goes out to the parents and the family and the friends," he told reporters this month. "It's a heartbreaking thing." The president has notably left open the possibility of some other explanation, saying: "it could be something that we didn't see on tape." Trump and his allies have been even clearer on the death of Floyd, who can be heard in a tape pleading that he could't breathe before he slowly stops talking and moving.
Trump "was very upset when he saw that video," White House press secretary Kayleigh McEnany said Thursday. "It was egregious, appalling, tragic," she said. "He wants justice to be served." Trump's conservative allies also rallied to the cause.
Fox News host Sean Hannity made clear that he is "a big supporter of law enforcement," but expressed outrage Wednesday night, telling his audience that, "The lack of training here is breathtaking.
"It defies common sense. It defies training. It defies arrest policies and procedures. There was no resistance," echoed Bernie Kerik, the former New York police commissioner earlier pardoned by Trump.
"We got to get to the very bottom of how this poor individual was treated, and the death of him on the video itself is shocking from what I saw," said Republican House Minority Leader Kevin McCarthy.
Even conservative radio host Rush Limbaugh, who once called Black Lives Matter a "terrorist group," said Thursday that Floyd's death was totally "unjustified" and he was "so mad."
The outpouring comes as the campaign has sought to chip into the advantage Democrats have with black voters. The campaign hopes either to win enough black support to keep pivotal states such as Pennsylvania, Michigan and Wisconsin in play or minimize enthusiasm for Democratic rival Joe Biden. There could be a small window after Biden last week told a prominent black radio host that African Americans who back Trump "ain't black," a gaffe he later said he regretted.
Trump and his allies have seized on that and other Biden statements, even though Biden, who served as vice president under the nation's first black president, remains deeply popular among black voters, who helped him secure the Democratic nomination.
Indeed, a recent Fox News poll found that just 14 per cent of African Americans who are registered to vote have a favorable opinion of Trump, versus 75 per cent who have a favorable view of Biden.