Take the pledge to vote

For a better tommorow#AajSawaroApnaKal
  • I agree to receive emails from News18

  • I promise to vote in this year's elections no matter what the odds are.
  • Please check above checkbox.

    SUBMIT

Thank you for
taking the pledge

Vote responsibly as each vote counts
and makes a diffrence

Disclaimer:

Issued in public interest by HDFC Life. HDFC Life Insurance Company Limited (Formerly HDFC Standard Life Insurance Company Limited) (“HDFC Life”). CIN: L65110MH2000PLC128245, IRDAI Reg. No. 101 . The name/letters "HDFC" in the name/logo of the company belongs to Housing Development Finance Corporation Limited ("HDFC Limited") and is used by HDFC Life under an agreement entered into with HDFC Limited. ARN EU/04/19/13618
LIVE TV DownloadNews18 App
News18 English
News18 » World
1-min read

Racist Ad With Actor 'Brownfaced' to Look Indian Sparks Outrage in Singapore

Race is a sensitive issue in Singapore, which is home to ethnic Chinese, ethnic Indians and Muslim Malays, as well as a large number of expatriates from all over the world.

AFP

Updated:July 29, 2019, 1:49 PM IST
facebookTwitterskypewhatsapp
Racist Ad With Actor 'Brownfaced' to Look Indian Sparks Outrage in Singapore
Source: Twitter
Loading...

An advertisement featuring an actor of Chinese origin with his skin darkened to portray different races has sparked anger in multi-ethnic Singapore, prompting an apology from the country's state-owned broadcaster.

Race is a sensitive issue in Singapore, which is home to ethnic Chinese, ethnic Indians and Muslim Malays, as well as a large number of expatriates from all over the world.

The ad, part of a government-initiated campaign for cashless transactions in the tech-savvy city-state, featured actor Dennis Chew from broadcaster Mediacorp as four characters.

His skin was darkened to depict an Indian man and a Malay woman wearing a headscarf, and he also portrayed a Chinese man and a Chinese woman. Each character was shown holding a plate of food paid for electronically.

"Brownface in a Singaporean ad in 2019. I thought we already went over this," magazine editor Ruby Thiagarajan said on Twitter, in a post that had been retweeted nearly 3,000 times by Monday.

"Brownface" or "blackface" are terms referring to the practice of darkening an actor's skin to portray a person of a different race.

Mediacorp, through its celebrity management arm The Celebrity Agency, apologised "for any hurt that was unintentionally caused".

"The message behind this advertising campaign is that e-payment is for everyone," it added.

The broadcaster would not confirm whether the ad had been pulled but it had disappeared from a website as well as some public places where it was displayed last week.

Most of the criticism centred on how the ad had used just one actor from the country's main ethnic group, rather than getting other performers to play the different roles.

"They could have hired an artist for every single race?? Is it really hard?" one Twitter user said.

A Singaporean office worker told AFP she found the ad "very, very insensitive", but other social media users said they thought there was nothing wrong with it.

"I don't see the issue, don't be too sensitive over ads like this," one comment said.​

Get the best of News18 delivered to your inbox - subscribe to News18 Daybreak. Follow News18.com on Twitter, Instagram, Facebook, TikTok and on YouTube, and stay in the know with what's happening in the world around you – in real time.

Subscribe to Moneycontrol Pro and gain access to curated markets data, trading recommendations, equity analysis, investment ideas, insights from market gurus and much more. Get Moneycontrol PRO for 1 year at price of 3 months. Use code FREEDOM.

Read full article
Loading...
Next Story
Next Story

Also Watch

facebookTwitterskypewhatsapp

Live TV

Loading...
Countdown To Elections Results
To Assembly Elections 2018 Results